bundling
bundling — noun
1. a way of offering two or more products or services in one combined deal, often f
a way of offering two or more products or services in one combined deal, often for a single price.
Bundling internet and phone service cut Stephanie's monthly bill by twenty dollars.
pattern: bundling X and Y in one plan
The resort relied on ticket bundling to fill empty rooms in winter.
common business context: ticket bundling
Yael chose the laptop offer because the store's bundling saved her money.
Critics say aggressive bundling can hide the real price of cable.
Esteban wrote about airline bundling in his marketing class today.
- package deal
usually names the combined offer the customer buys, not the seller's method
- cross-selling
means suggesting extra items separately rather than pricing them as one unit
- tie-in sale
more formal and can suggest a linked or pressured extra purchase
- unbundling
selling the parts separately instead of as one combined offer
文法句型
bundling of [product] with [product/service]
bundling in pricing plans
用法筆記
Common in telecom, software, insurance, and travel pricing. It names the seller's strategy, not the package itself, so customers usually buy a bundle or package created through bundling.
常見錯誤
2. an old courtship practice in which an unmarried couple lay in the same bed, stay
an old courtship practice in which an unmarried couple lay in the same bed, stayed fully dressed, and treated it as supervised time together.
During bundling, William and Maja talked for hours beside the fire.
pattern: during bundling
Village rules allowed bundling only when an older relative slept nearby.
historical context: household rules around bundling
The museum guide explained bundling to Yuna during the colonial-history tour.
In that farming town, bundling let couples talk after dark.
Some families saw bundling as a careful step before marriage.
- bed-sharing
much broader and modern; it does not imply courtship or remaining dressed
- courtship custom
a descriptive phrase, but it lacks the specific same-bed meaning
文法句型
during bundling
the practice of bundling
用法筆記
Mainly found in historical writing about earlier rural or colonial courtship. It refers to a specific custom, not simply any unmarried couple sharing a bed.