deliverability
deliverability — noun
1. the likelihood that an email, a package, or a service will successfully reach th
the likelihood that an email, a package, or a service will successfully reach the person or place it is intended for, without being blocked, lost, or failing.
Wei Chen's team runs weekly checks on the deliverability of their promotional emails.
collocation: deliverability of [something]
The new sorting machine raised the deliverability of parcels in the Bangkok distribution center.
Improving email deliverability helped Fatima's online store reach twice as many customers.
Diego's logistics company guarantees ninety-eight percent deliverability for overnight shipments.
Good deliverability means a marketing message lands in the inbox, not the spam folder.
- delivery rate
more concrete and measurable; often used in reporting
- success rate
broader in meaning — can apply to any goal, not just delivery
- bounce rate
specifically in email marketing; the percentage of emails that fail to reach the inbox
用法筆記
Most common in business and technology contexts, especially email marketing and logistics. Often used with the verb 'improve', 'increase', or 'ensure'.