demographics
demographics — noun
1. the statistical data about a population — such as age, income, and education lev
the statistical data about a population — such as age, income, and education level — used by governments or businesses to make decisions
The city's changing demographics show a growing number of young families moving into the area.
demographics of + a city / area
Policymakers study local demographics to decide where to build new schools and hospitals.
study + demographics
Village demographics showed half the population was under thirty, so the council opened a youth centre.
The bank analysed the demographics of its customers before opening a new branch in the neighbourhood.
Urban planners need reliable demographics to estimate how many apartments a district will require by 2030.
- population data
a broader term that can include any numerical data about a population, not limited to the social and economic breakdown that demographics focuses on
- census figures
specifically refers to official government population counts collected every few years, while demographics can also come from surveys and market research
- statistics
a much wider term covering any numerical data; demographics is a specific type of statistics about human populations
文法句型
demographics of + [area/group]
[area/group] + demographics
用法筆記
Often treated as a plural noun when referring to the actual data (the demographics are changing), but may take a singular verb when referring to the field or collection as a whole (the demographics is a key factor).
常見錯誤
2. the analytical practice of studying a population group's characteristics for bus
the analytical practice of studying a population group's characteristics for business or marketing purposes, to understand consumer needs and target products effectively
The marketing team used demographics to decide which age groups would be most interested in the new phone.
used demographics to decide / identify
The brand team studied the demographics of families with young children before launching the new cereal.
study the demographics of + [group]
Understanding the demographics of a neighbourhood helps local shop owners choose which products to stock on their shelves.
A report on hotel guest demographics showed that families preferred rooms with kitchenettes over standard suites.
Saira used hotel guest demographics to recommend which facilities the resort should offer during the summer season.
- market research
a broader term that includes demographics but also covers competitor analysis, pricing, and product testing
- consumer profiling
focuses on building detailed descriptions of individual customer types, while demographics looks at broader group-level patterns
- audience analysis
more common in media and communications; overlaps with demographics but also includes attitudes and behaviour
文法句型
demographics + used for/to + [purpose]
用法筆記
In this sense demographics functions as an uncountable field of study and typically takes a singular verb (Demographics is an important part of market research). Distinguish from sense 1, where the same word refers to the data themselves rather than the analytical process.
常見錯誤
demographics — adjective
- demographicspositive
- more demographicscomparative
- most demographicssuperlative
1. relating to the size, structure, and distribution of a human population, includi
relating to the size, structure, and distribution of a human population, including aspects such as age, gender, income, and ethnic background
The government released new demographic data showing that the average age of the population has risen.
demographic data / information
Demographic trends in Japan show that rural town populations have fallen fifteen percent since 2010.
demographic trends
A demographic analysis of the city centre showed that single-person households now outnumber families with children.
Urban planners use demographic information to decide where to build new parks, schools, and hospitals.
Devika compared the demographic profiles of two neighbouring towns to understand why one school closed and the other expanded.
- population
used as an adjective it means the same thing (population growth), but 'demographic' carries a stronger sense of structured data and segmentation
- socio-demographic
a more precise term that adds social factors such as education and class to basic population data
- census
refers specifically to data collected by official government counts, while demographic covers a wider range of sources
文法句型
demographic + [noun]
demographic data / change / trend / group
用法筆記
This adjective is almost always used before a noun (attributive position). It is very rare in predicative position (*the change is demographic). Common nouns it modifies include data, change, trend, group, shift, profile, information, and analysis.