direct selling
direct selling — noun
1. a method of doing business in which a company offers its products straight to th
a method of doing business in which a company offers its products straight to the people who will use them, instead of through a shop, wholesaler, or other middle party
Mira started a direct selling business from home, offering handmade soaps to friends and neighbors.
uncountable noun used without article
Many cosmetics companies use direct selling, with agents showing products at customers' homes.
Unlike shop sales, Yumi's direct selling model lets her set her own prices and hours.
Gabriel's direct selling firm trains agents to show kitchen tools in private homes.
- door-to-door selling
a specific form of direct selling where the salesperson goes from house to house, while direct selling can also happen at home parties or online person-to-person
- multilevel marketing
a type of direct selling where salespeople also recruit new sellers; not all direct selling is multilevel
- retail store selling
selling through a fixed physical shop that customers visit
用法筆記
Direct selling is different from 'direct marketing' (advertising by mail or email). Direct selling always involves a person-to-person interaction, usually in a home or workplace setting.