diversification
diversification — noun
- diversificationsingular
- diversificationsplural
1. the move towards having a wider mix of different types — of people, things, idea
the move towards having a wider mix of different types — of people, things, ideas, or activities — within a group or situation
Henrik saw the neighbourhood's diversification as families from six countries moved in.
The diversification of crops on Niran's farm meant planting beans beside the usual rice.
diversification of + [domain] collocation
After joining the poetry group, Ziad's bookshelf showed real diversification beyond science texts.
Manuela credited the team's success to a steady diversification of skills and backgrounds.
The radio station's diversification brought voices from five new communities onto the air.
- variety
refers more to the resulting state than the process; less about deliberate change
- broadening
less formal; often used for personal or intellectual growth
- expansion
wider in scope but does not always imply adding different kinds of things
- uniformity
the state of everything being the same
- narrowing
the opposite process: reducing range or variety
用法筆記
Frequently used with 'of': the diversification of something. Contrast with 'diversity,' which names the resulting state rather than the process of change.
常見錯誤
2. a company's or organization's move into new product lines, services, or markets
a company's or organization's move into new product lines, services, or markets that it did not operate in before
The old publishing house began its diversification into digital learning tools and courses.
diversification into [new area]
Ziad's family business survived the recession through careful diversification into food delivery.
Wei told investors that diversification into electric vehicle parts would protect future profits.
Eli studied the diversification of a shoe company that branched out into sportswear.
The board voted against further diversification, choosing to focus on the core clothing line.
- branching out
less formal, more conversational; often used as a verb phrase
- expansion
broader term; can mean simply growing larger without adding variety
- broadening of scope
more formal; emphasises range rather than specific new market entry
- specialisation
focusing on one narrow area instead of spreading into many
- consolidation
combining and narrowing operations, the reverse of diversification
用法筆記
Common in business and corporate contexts. The standard pattern is 'diversification into [new area].'