downmarket

/ˌdaʊnˈmɑː.kɪt/ (bre, ipa) · /ˈdaʊnˌmɑːr.kɪt/ (ame, ipa) · /ˈdau̇n-ˌmär-kət How to pronounce down-market (audio)/ (ame, mw) · /ˌdaʊnˈmɑːkɪt/ (bre, ipa) · /ˌdaʊnˈmɑːrkɪt/ (ame, ipa)

downmarket — adjective

  • downmarketpositive
  • more downmarketcomparative
  • most downmarketsuperlative

1. describing goods, places, or entertainment that seem cheap, lower in quality, or

1.形容詞C1
釋義

describing goods, places, or entertainment that seem cheap, lower in quality, or aimed at buyers who care more about low prices than style or prestige.

例句

The chain filled the high street with downmarket clothes made from thin fabric.

collocation: downmarket clothes

Felipe said the hotel looked downmarket once the plastic signs went up.

predicative use: look downmarket

同義詞
  • low-end

    focuses on market tier and technical level more than social judgment

  • budget

    more neutral; stresses affordability rather than poor taste

  • cheap

    everyday word that can refer only to low price, without the market-image idea

反義詞
  • upmarket

    the direct opposite, suggesting higher price and a more polished image

  • premium

    focuses on a better-quality tier, often in marketing language

文法句型

downmarket + noun

look downmarket

用法筆記

Common in British English and often mildly disapproving. It usually comments on image or quality, so a single cheap item is not automatically downmarket unless it also feels basic or lacking style.

常見錯誤

❌This sandwich is downmarket because it costs less.
✅This brand feels downmarket because the packaging looks cheap.
💡The word usually judges image or quality, not only the price of one item.
❌The company downmarketed its products.
✅The company moved downmarket.
💡'Downmarket' is normally an adjective or adverb, not a regular verb.

downmarket — adverb