full price
full price — idiom
1. the complete amount that a product or service costs, with no reduction or specia
the complete amount that a product or service costs, with no reduction or special offer applied
Dahlia waited for the winter sale because she refused to pay full price for a coat.
collocation: pay full price for [item]
The hotel charges full price for rooms during the cherry-blossom season.
collocation: charge full price for [period]
Joshua paid full price for the handmade dining table because it was unique.
Padma decided not to buy the handbag until the store lowered it from full price.
Children under five can enter the museum at half the full price.
- list price
more formal; emphasises the manufacturer's suggested price rather than the actual selling price
- retail price
focuses on the standard price charged in stores, often before any trade discounts
- standard rate
used mainly for services, tickets, and accommodation rather than goods
- discounted price
the price after a reduction has been applied
- sale price
the reduced price offered during a promotion
用法筆記
Commonly used with verbs like pay, charge, sell, buy, and cost. Frequently appears in retail, travel, and service contexts where discounts or seasonal pricing are possible.