guise
/ɡaɪz/ (bre, ipa) · [ɡˈaɪz] /ɡaɪz/ (ame, ipa) · [ɡˈaɪz] /ˈgīz/ (ame, mw)
guise — noun
1. the way someone or something appears to be, which is different from or hides wha
the way someone or something appears to be, which is different from or hides what they really are — for example, a political group that operates under the guise of a charity, or an old idea that returns in a new guise.
The marketing team used the guise of a customer survey to collect personal data.
a guise of [something] to [do something]
Under the guise of reducing taxes, the city cut funding for public libraries.
under the guise of + [seemingly good action]
João approached the VIP section under the guise of looking for his lost phone.
The old policy on student uniforms appeared in a different guise in the new handbook.
Astrid's concern for her colleague was a guise for professional curiosity.
- pretext
Narrower — refers specifically to a false reason given to hide the real motive, whereas guise can refer to any deceptive form or appearance.
- façade
Metaphorical — often about a maintained public image (e.g., confidence, happiness), while guise focuses on adopting a different form or role.
- semblance
More neutral — simply an outward appearance, not necessarily implying deception; guise almost always implies that something is hidden.
文法句型
under/in the guise of + [noun/gerund]
a guise for + [noun]
in a new/different guise
用法筆記
Almost always appears in fixed prepositional phrases: under the guise of, in the guise of, or in a new/different guise. The word is more common in formal written English than in everyday conversation.