ident

/ˈaɪdent/ (bre, ipa) · [aɪdˈɛnt] /ˈaɪdent/ (ame, ipa) · [aɪdˈɛnt] /īˈdent/ (ame, mw)

ident — noun

  • identsingular
  • identsplural

1. a brief audio clip, picture, or short video that a TV channel, radio station, or

1.名詞B2
釋義

a brief audio clip, picture, or short video that a TV channel, radio station, or company uses so that its audience can immediately recognise it.

例句

The radio station plays its three-note ident every hour so that drivers can recognise it.

station ident in broadcasting context

Mei recognised the TV channel instantly from its short animated ident.

animated ident as visual branding

同義詞
  • logo

    a static visual symbol used across all products and marketing materials; more general and permanent than an ident

  • jingle

    a short sung tune used in radio or TV advertising; specific to audio, not video or symbols

  • tag

    a very brief audio cue, often the last notes of a programme's theme tune

用法筆記

Common in broadcasting and brand-marketing contexts. Often used as a countable noun (e.g. 'a channel ident'). In informal settings, 'logo' or 'jingle' may replace 'ident' depending on the medium.

常見錯誤

The company's ident is printed on all their product packaging.
The company's ident appears as a short sound or animation before their adverts.
💡'Ident' refers to a recognition signal (sound/video/symbol for identification), not a static logo printed on products.

2. the process or act of establishing or showing exactly which person, animal, or t

2.名詞B2
釋義

the process or act of establishing or showing exactly which person, animal, or thing someone or something is, especially in official or investigative situations.

例句

The witness gave a clear ident of the suspect from a set of photographs.

visual ident: matching from photographs

Police asked for a formal ident of the bag found near the crime scene.

formal ident: official identification procedure

同義詞
  • identification

    the full, more common form; preferred in both everyday and formal writing

  • ID

    informal abbreviation; very common in spoken and casual written English

用法筆記

More formal than the everyday word 'identification'. Typical in police, forensic science, and official documentation contexts. In spoken English, 'ID' is often used instead.

常見錯誤

I showed my driver's licence as ident at the hotel.
I showed my driver's licence as identification at the hotel.
💡'Ident' as a noun for 'identification' is formal or technical; in everyday situations, use 'identification' or 'ID'.

ident — verb