influencer
/ˈɪnfluənsə(r)/ (bre, ipa) · /ˈɪnfluənsər/ (ame, ipa) · /ˈin-ˌflü-ən(t)-sər especially Southern in-ˈflü-/ (ame, mw)
influencer — noun
- influencersingular
- influencersplural
1. a person on social media whose posts can shape what many followers think, want,
a person on social media whose posts can shape what many followers think, want, or buy, often through paid brand deals
Imani has over two million followers and works full-time as a beauty influencer in Lagos.
[name] works as [adj] influencer in [city]
The clothing brand paid several influencers to wear their jackets during fashion week in Milan.
brand + paid + influencers + to wear/promote
Joaquín saved every video that a travel influencer posted about cheap hostels in Lisbon.
Many teenagers in Taipei now dream of becoming influencers instead of teachers or doctors.
After the scandal, three major influencers lost most of their sponsorship deals overnight.
- content creator
broader — covers anyone making online content, even without sponsorship or large followings
- blogger
older term, suggests written posts rather than photo/video content
- YouTuber
platform-specific subset; focused on video
文法句型
[noun] on [platform]
用法筆記
Almost always refers to social-media creators on Instagram, TikTok, or YouTube — not to traditional celebrities or experts. Often modified by a topic adjective (beauty influencer, travel influencer, fitness influencer) to signal the niche.
常見錯誤
2. a person whose advice, example, or presence strongly affects what other people d
a person whose advice, example, or presence strongly affects what other people decide or how they behave
Sora says her grandmother was the biggest influencer in her choice to become a nurse.
[name] was the biggest influencer in [person]'s choice
Coaches and older teammates are often the strongest influencers on young athletes' training habits.
strongest influencer on + behaviour pattern
Talia credits her history teacher as the key influencer behind her interest in politics.
Older siblings are powerful influencers in how children learn to share and take turns.
- role model
more common in everyday speech for a person worth imitating
- mentor
implies an active teaching relationship, not just example
- inspiration
abstract — the feeling someone gives you, not the person as a category
文法句型
[noun] on [person/group]
用法筆記
Usually followed by 'on', 'in', or 'behind' plus a decision, habit, or result. Distinguish from sense 1: this sense is about personal influence in real life, not social-media promotion or paid brand work.
常見錯誤
3. a non-human factor, such as weather or price, that affects what happens or what
a non-human factor, such as weather or price, that affects what happens or what result you get
Spring rainfall is the main influencer of rice harvests in Cyrus's village.
[non-human noun] is the main influencer of [outcome]
High fuel prices are the strongest influencer on what families buy after payday.
[non-human noun] + strongest influencer on [behaviour]
New visa rules were a quiet influencer of how fast clinics hired foreign nurses.
In Vivek's study, sleep quality was a stronger influencer of exam results than study time.
- factor
much more common in everyday and academic English for the same idea
- determinant
formal — implies a strong, often decisive effect
- driver
business/economics register — what pushes a trend
文法句型
[noun] of/on [outcome]
用法筆記
Subject is always non-human (weather, price, policy, sleep, etc.). Mostly appears in academic, journalistic, or business writing; in everyday speech, 'factor' is more natural.