marketing
/ˈmɑːkɪtɪŋ/ (bre, ipa) · /ˈmɑːrkɪtɪŋ/ (ame, ipa) · /ˈmär-kə-tiŋ/ (ame, mw)
marketing — noun
1. the job of informing the public about what a business offers and encouraging the
the job of informing the public about what a business offers and encouraging them to decide to purchase those items, using tools such as advertisements, price promotions, and social media content
Soraya works in marketing for a sports-shoe company, creating online ads and using customer feedback to improve products.
collocation: work in marketing; typical activities: create ads, use feedback
The marketing team spent months planning the summer campaign, choosing social-media influencers and testing ad ideas with focus groups.
collocation: marketing team; campaign activities: choose influencers, test with focus groups
Elena's marketing strategy helped the small bakery attract many new customers.
The bakery's marketing team began by surveying local residents about what flavours they wanted in a new bread product.
Ishaan studied marketing at university, learning how to research customer needs and plan advertising budgets before joining a car company.
- promotion
narrower — usually refers to specific campaigns or special offers rather than the whole business function
- advertising
a subset of marketing; advertising is only the paid public communication, while marketing covers strategy, pricing, and distribution too
- selling
focuses on the direct act of convincing a customer face-to-face; marketing includes pre-sale research and post-sale analysis
常見錯誤
2. the activity of visiting a market or shop to buy food and household goods, espec
the activity of visiting a market or shop to buy food and household goods, especially as a regular weekly task
Maeve goes marketing every Saturday with her mother at the town market.
collocation: go marketing
Bilal went marketing early in the morning to get the freshest vegetables.
Yael did the weekly marketing for her family at the local farmer's market.
"I'm going marketing this afternoon — do you need anything?" Lan asked.
- shopping
more general; 'marketing' specifically implies a market setting rather than any shop
- grocery shopping
the modern equivalent in everyday language; 'marketing' is an older term for the same activity
用法筆記
Used mainly in British English. Common in the fixed phrases 'go marketing' and 'do the marketing.' Do not confuse with sense 1 — here the focus is on buying items at a physical market, not on promoting or selling products.
常見錯誤
3. the process of buying and selling goods in a physical market, where both sellers
the process of buying and selling goods in a physical market, where both sellers and customers meet face to face
The marketing of handmade crafts takes place in the town square each Sunday.
noun phrase: the marketing of [goods]
In rural Guatemala, the marketing of woven blankets and fresh vegetables happens in open-air marketplaces each Tuesday.
specific goods + location: the marketing of [woven blankets] and [fresh vegetables] in [Guatemala]
The marketing of fresh fish at this port begins before sunrise.
The Ito family has been involved in the marketing of local spices for decades.
- trading
broader — covers all forms of exchange including non-market transactions; 'marketing' more specifically implies a marketplace setting
- commerce
more formal and broader, covering all business activity including digital and international trade
- buying and selling
an explanatory phrase rather than a direct synonym; captures both sides of the process
用法筆記
This sense focuses on the exchange itself — both buying AND selling — and usually refers to physical, traditional marketplaces rather than modern corporate commerce. Distinguished from sense 2 in that sense 2 covers only the buyer's perspective (shopping), while this sense covers the whole trading process from both sides.