mass-market
/ˌmæs ˈmɑː.kɪt/ (bre, ipa) · /ˌmæs ˈmɑːr.kɪt/ (ame, ipa) · /ˌmæs ˈmɑːkɪt/ (bre, ipa) · /ˌmæs ˈmɑːrkɪt/ (ame, ipa) · /ˈmas-ˈmär-kət/ (ame, mw)
mass-market — noun
1. the section of an economy or industry that aims to sell products to ordinary con
the section of an economy or industry that aims to sell products to ordinary consumers in large numbers, rather than focusing on wealthy buyers or specialist groups
Lin's startup finally moved from handmade pottery orders to the mass market.
collocation: move to / enter the mass market
Aisha believes the mass market is ready for affordable solar-powered lamps.
Kwame's team spent six months testing which snack flavours the mass market would buy.
The mass market for electric cars finally took off when the Model 3 arrived under thirty thousand.
Omar designed the coffee grinder for home enthusiasts, but the mass market loved it too.
- consumer market
broader term that includes all consumer segments, not just the general one
- mainstream
more about widely accepted tastes and culture than an economic market segment
- niche market
a small, specialised segment of consumers with specific needs
- luxury market
the high-end segment aimed at wealthy buyers
文法句型
the + mass market
用法筆記
Almost always used with the definite article 'the'. Occasionally appears with 'a' when introducing a new market category. Refers to the general buying public as a collective economic segment, not to a physical marketplace.
常見錯誤
mass-market — adjective
1. designed and priced so that large numbers of ordinary people will want to buy it
designed and priced so that large numbers of ordinary people will want to buy it, rather than being aimed at a small or wealthy group
Yuki bought a mass-market paperback for the long flight to Tokyo.
collocation: mass-market paperback
A Parisian fashion house turned its best-selling leather handbag into a mass-market product.
Fatima prefers mass-market cosmetics because they cost less and work well.
Diego's favourite mass-market trainer brand sold nearly ten million pairs across Europe last year.
The ramen chain proves you can serve restaurant-quality noodle bowls at mass-market prices.
- mainstream
broader term covering widely accepted ideas, tastes, and culture, not just products
- commercial
emphasises profit motive and business viability rather than breadth of appeal
- popular
means many people like something, without implying it was deliberately designed for wide reach
文法句型
mass-market + noun
用法筆記
Always used directly before a noun (attributive only). Not used after verbs like 'be' or 'seem' — you say 'a mass-market product', not 'the product is mass-market'.