multichannel
multichannel — adjective
- multichannelpositive
- more multichannelcomparative
- most multichannelsuperlative
1. reaching customers through several separate routes at once, such as a shop, a we
reaching customers through several separate routes at once, such as a shop, a website, a phone line, and an app, so people can buy or get information in whichever way suits them
The shoe brand built a multichannel store, selling through its website, an app, and three high-street outlets.
multichannel + noun (retail context)
Tariq runs a multichannel campaign that reaches buyers by email, by text, and on social media.
multichannel campaign collocation
A multichannel approach lets shoppers order online and then collect the goods in a nearby store.
The bank moved to a multichannel service, so customers reach it by app, phone, or branch.
Ravindra praised the firm's multichannel strategy for letting older customers still phone in their orders.
- omnichannel
newer marketing term; stresses one joined-up experience across the channels
- cross-platform
focuses on different software or devices rather than sales routes
- single-channel
selling or reaching people through only one route
文法句型
multichannel + noun
用法筆記
Almost always used before a noun (multichannel retail, multichannel marketing). Subject is usually a business, brand, or sales approach, not a person.
常見錯誤
2. using more than one separate path to send or pick up sounds, data, or other sign
using more than one separate path to send or pick up sounds, data, or other signals at the same time
The home cinema uses a multichannel sound system, with speakers placed around the whole room.
multichannel sound system collocation
Engineers tested a multichannel radio that can carry several voice signals without them mixing.
Sivan recorded the band on multichannel equipment, keeping each instrument on its own track.
The hospital's multichannel monitor shows a patient's heart, breathing, and oxygen levels together.
A multichannel cable can carry data, sound, and video down separate paths inside one wire.
- multitrack
specific to recording each sound source separately
- mono
single sound channel
- single-channel
one signal path only
文法句型
multichannel + noun
用法筆記
Used before a noun naming a device or system (sound system, monitor, recorder). Distinguish from sense 1: this is about physical signal paths, not ways of reaching customers.
3. offering or made up of a large number of different television stations for viewe
offering or made up of a large number of different television stations for viewers to choose from
The new multichannel package gives viewers hundreds of stations, from sport to old films.
multichannel package (television context)
Anong signed up for multichannel television so the children could watch cartoons all afternoon.
multichannel television collocation
In a multichannel world, families rarely all sit down to watch the same programme.
The hotel offers multichannel TV, so guests can pick news in their own language.
Chidi remembers when a few stations gave way to multichannel cable and dozens of choices.
- cable
describes the delivery method that often makes many stations possible
- terrestrial
older broadcast TV offering only a few stations
文法句型
multichannel + noun
用法筆記
Used before a noun like television, TV, or package. Distinguish from sense 1: this is specifically about a wide choice of TV stations, not sales or marketing routes.