puff

puff — adjective

  • puffpositive
  • puffercomparative
  • puffestsuperlative

1. Describes a piece of writing, a review, or an advertisement that praises a produ

1.形容詞C1
釋義

Describes a piece of writing, a review, or an advertisement that praises a product, person, or event in a way that exaggerates their qualities for the purpose of promotion.

例句

The newspaper ran a puff piece about the new shopping centre that read like an advertisement.

attributive use: puff piece / puff article

Kim-Ly ignored the puff reviews online and checked the actual product ratings herself.

同義詞
  • promotional

    more neutral, describing factual advertising content

  • flattering

    focuses on the praise itself, not the promotional intent

  • uncritical

    emphasises the lack of balanced or negative commentary

反義詞
  • critical

    offers balanced or negative evaluation, the opposite of a puff piece

文法句型

puff + [noun]

用法筆記

Almost always used before a noun — puff piece, puff article, puff interview. Common in media criticism.

常見錯誤

The review was very puff.
The review was a puff piece.
💡'puff' is attributive (before a noun), not predicative (after a linking verb).

puff — noun

puff — verb