signage
signage — noun
1. the boards, posters, or electronic displays that businesses put up to tell peopl
the boards, posters, or electronic displays that businesses put up to tell people about the products or services they sell.
The new cafe on Elm Street put up bright red signage that drew many customers.
adjective + signage: bright signage / clear signage / visible signage
Diego noticed that the old bakery had faded signage, so many people walked past it.
Before the grand opening, Lucas checked that all the promotional signage was in place.
The mall replaced its old storefront signage with modern LED boards.
Baraka designed colourful signage for the farmers' market to attract more visitors.
- signs
Everyday term for individual boards or displays; 'signage' is more formal and collective.
- advertising
Broader term covering all forms of promotion, not just physical boards.
- billboards
Specifically large outdoor advertising boards, a subset of signage.
文法句型
signage + singular verb
用法筆記
Frequently used in business and retail contexts. Can be modified by adjectives describing visibility (clear, bright, visible) or material (LED, neon, digital).
常見錯誤
2. boards, panels, or displays that give people information, directions, or warning
boards, panels, or displays that give people information, directions, or warnings so they can find their way or stay safe.
The airport installed clear signage so passengers could find their departure gates without help.
clear signage + purpose clause: so that [people] can [do something]
Defne followed the blue hospital signage through the corridors to reach the emergency room.
colour + signage: blue signage / red signage / yellow signage
Good museum signage helped visitors find the special exhibition on the third floor.
The construction company put up safety signage warning workers to wear hard hats.
Minh relied on the station's excellent signage and reached the correct platform on time.
- signposting
More specific to directional signs that point towards places; common in British English.
- wayfinding
A professional term for the whole system that helps people navigate a space.
- indicators
General term for anything that points the way; less formal and less specific to physical boards.
文法句型
signage + singular verb
用法筆記
Subject is typically a public or commercial space (airport, museum, hospital, station). 'signage' in this sense is often modified by colour (blue, yellow, green) or purpose adjectives (safety, warning, directional).