tagline

/ˈtag-ˌlīn/ (ame, mw)

tagline — noun

1. a short, easy-to-remember phrase that a company, political group, or public figu

1.名詞B2
釋義

a short, easy-to-remember phrase that a company, political group, or public figure uses in advertisements and other materials so that the public will connect a product, service, or message with a particular idea or feeling

例句

The cereal company's new tagline — 'Start your morning with energy' — appeared on every box and TV commercial.

tagline + brand product association

When voters heard Senator Okonkwo's tagline, 'A future we can trust,' many felt hopeful for change.

tagline used in political campaign

同義詞
  • slogan

    the closest synonym; 'slogan' is more general and can describe any rallying cry, while 'tagline' is tied to brand identity

  • catchphrase

    usually associated with a person or character rather than a product; 'catchphrase' is something a person repeats often

  • motto

    expresses a guiding principle or belief; less commercial and less likely to change with a campaign

用法筆記

Common in marketing and advertising. Though often used interchangeably with 'slogan,' a tagline is typically shorter and appears consistently at the end of an advertisement or piece of branding material.

常見錯誤

❌The company's tagline is to always be honest.
✅The company's motto is to always be honest.
💡A tagline is a short marketing phrase, not a guiding principle of behaviour; that meaning belongs to 'motto.'
❌The politician said a tagline about education reform.
✅The politician used a tagline about education reform.
💡'Use a tagline' is the natural verb collocation; 'say a tagline' sounds odd.

2. the last sentence or short phrase of a joke, speech, or performance, which is de

2.名詞B2
釋義

the last sentence or short phrase of a joke, speech, or performance, which is designed to leave a strong final impression such as making the audience laugh or understand the main point clearly

例句

The comedian's tagline, 'Well, that's my life in a nutshell,' brought the house down.

possessive: comedian's / speaker's tagline

At graduation, Principal Wei delivered a tagline that made the students cheer.

同義詞
  • punchline

    specifically the final line of a joke that makes it funny; narrower than 'tagline,' which can apply to speeches and plays too

  • closing line

    a neutral term for the last line of anything; less specialised than 'tagline'

反義詞
  • opening line

    the first line of a performance or joke, which sets up the situation

用法筆記

In entertainment, 'tagline' usually refers to the final punchline of a joke or the closing line of a scene. Distinguish from sense 1, where the tagline promotes a product — here the purpose is dramatic or comic effect, not branding.

常見錯誤

❌The tagline of the joke was very funny.
✅The tagline of the joke made the audience roar with laughter.
💡The tagline itself isn't 'funny' as an adjective; it causes a reaction.