touchpoint
touchpoint — noun
- touchpointsingular
- touchpointsplural
1. a point of contact between a business and its customers — for example, a shop, a
a point of contact between a business and its customers — for example, a shop, a website, an advertisement, or a customer-service call — where the customer forms an impression of the company
Nila mapped every customer touchpoint, from the first online search to the final purchase.
collocation: customer touchpoint / map a touchpoint
The airline redesigned its check-in area to make the first touchpoint feel warm and welcoming.
After the website crashed, the company lost its main sales touchpoint for three whole days.
Lukas added a live-chat touchpoint to his online shop so customers could ask questions before buying.
A handwritten thank-you card became a personal touchpoint that customers talked about for weeks.
- contact point
more general; not limited to business contexts
- customer interface
more technical, used in user-experience and service design
- interaction point
emphasises the two-way exchange rather than the company's outreach
用法筆記
Common in marketing, branding, and customer-service discussions. A touchpoint can be physical (a shop floor) or digital (an app notification, a social media post).
touchpoint — noun
1. a spot on a screen or device surface that you press with a finger to trigger a s
a spot on a screen or device surface that you press with a finger to trigger a specific function — such as opening an app, typing a letter, or confirming a choice
Joon tapped the touchpoint on his phone screen, and the map app opened instantly.
collocation: tap the touchpoint on [device]
The smartwatch has small touchpoints along its edge so you can scroll without blocking the screen.
Talia could not reach the touchpoint on the car screen because it sat too low.
The museum installed a screen where touchpoints played short films about different paintings.
The app designer made the main touchpoints larger so older people could press them easily.
- touch target
more technical; used in user-interface design guidelines
- tap target
specifically describes spots meant for tapping rather than swiping or pressing
用法筆記
Distinguish from CUSTOMER CONTACT: this sense refers to a physical spot you press on a device, not a business interaction. Common in discussions of touchscreen and user-interface design.
常見錯誤
touchpoint — noun
1. a person, event, or moment that leaves a mark on how something grows or changes
a person, event, or moment that leaves a mark on how something grows or changes — steering its direction in a way that would have been different otherwise
Niran's summer job at the hospital became a key touchpoint that led him to study medicine.
collocation: key touchpoint
The 2008 financial crisis was a defining touchpoint for a whole generation of young economists.
collocation: defining touchpoint
Sade described her grandmother's kitchen as the earliest touchpoint for her love of cooking.
For Lara, a poem she read at twelve became a cultural touchpoint that changed her whole outlook.
A small student protest became an important touchpoint in the country's long path to free elections.
- turning point
marks a dramatic change in direction, not gradual influence
- milestone
marks progress along a path but says nothing about shaping the outcome
- watershed moment
much more dramatic; usually describes major historical or political shifts
- influence
broader and more general; lacks the sense of a specific moment or event
用法筆記
Distinguish from CUSTOMER CONTACT (sense 1): this sense describes any person, event, or factor that shapes how something develops — not business-to-customer communication. Often used with modifiers like 'key', 'defining', or 'cultural'.