underprice

underprice — verb

  • underpricepresent simple I / you / we / they
  • underprices3rd person singular
  • underpricing-ing form
  • underpricedpast simple

1. to put a price on something that is lower than what the thing is actually worth

1.動詞及物C1
釋義

to put a price on something that is lower than what the thing is actually worth or would usually cost

例句

Ishaan underpriced the antique clock and a dealer bought it within minutes.

underprice + object (concrete item)

The bakery underpriced its fresh bread, so the shelves emptied before noon.

subject is a business; result clause shows the effect

同義詞
  • undervalue

    broader; can mean fail to appreciate worth, not only set a low price

  • discount

    cut a price from an agreed figure, often for a sale, rather than misjudge true worth

反義詞
  • overprice

    set a price above what something is worth

文法句型

underprice + object

用法筆記

Object is usually a thing being sold (goods, property, a service). Distinguish from sense 2, which targets a rival's prices rather than the value of an item.

常見錯誤

❌The shop underpriced cheaply.
✅The shop underpriced its goods.
💡underprice needs a direct object naming what is sold, not an adverb of cost.

2. to charge less than a rival company does, so that customers buy from you instead

2.動詞及物C1
釋義

to charge less than a rival company does, so that customers buy from you instead of them

例句

The new airline underpriced every rival on the busy route between Tokyo and Seoul.

underprice + competitor on a market

Selim opened a phone shop and quickly underpriced the two older stores nearby.

object is a competing business

同義詞
  • undercut

    the most common everyday equivalent for beating a rival on price

  • outbid

    win by offering a better bid, usually in an auction or tender, not ongoing prices

文法句型

underprice + competitor

用法筆記

Object is a competitor or competing business, not the goods themselves. Often appears with a purpose of taking market share or winning a deal.

常見錯誤

❌They underpriced their menu than the café across the road.
✅They underpriced the café across the road.
💡the object is the rival, and you do not add 'than'.