downmarket
/ˌdaʊnˈmɑː.kɪt/ (bre, ipa) · /ˈdaʊnˌmɑːr.kɪt/ (ame, ipa) · /ˈdau̇n-ˌmär-kət How to pronounce down-market (audio)/ (ame, mw) · /ˌdaʊnˈmɑːkɪt/ (bre, ipa) · /ˌdaʊnˈmɑːrkɪt/ (ame, ipa)
downmarket — 形容詞
- downmarketpositive
- more downmarketcomparative
- most downmarketsuperlative
1. describing goods, places, or entertainment that seem cheap, lower in quality, or
低檔的
指便宜且品質較差的商品或場所
describing goods, places, or entertainment that seem cheap, lower in quality, or aimed at buyers who care more about low prices than style or prestige.
The chain filled the high street with downmarket clothes made from thin fabric.
這家連鎖店在商店街擺滿了用薄布料做成的低檔衣服。
collocation: downmarket clothes
Felipe said the hotel looked downmarket once the plastic signs went up.
Felipe 說,那家旅館掛上塑膠招牌後,看起來就很低檔。
predicative use: look downmarket
A downmarket TV quiz replaced the old arts programme on Friday nights.
一個低檔的電視問答節目取代了週五晚上的舊藝術節目。
Adina avoids downmarket cafes that serve instant coffee in paper cups.
Adina 會避開那種低檔咖啡館,裡面用紙杯裝即溶咖啡。
文法句型
downmarket + noun
look downmarket
用法筆記
Common in British English and often mildly disapproving. It usually comments on image or quality, so a single cheap item is not automatically downmarket unless it also feels basic or lacking style.
常見錯誤
downmarket — 副詞
1. toward the cheaper part of a market, especially when a business starts offering
走低價
企業轉向較便宜市場的策略
toward the cheaper part of a market, especially when a business starts offering simpler or lower-quality goods to attract price-sensitive customers.
After the merger, the fashion label moved downmarket and cut its prices.
合併後,這個時尚品牌開始走低價路線,並調降價格。
collocation: move downmarket
Christopher warned that going downmarket would damage the store's luxury image.
Christopher 警告說,若走低價,這家店的高級形象會受損。
going downmarket + business consequence
To survive the recession, the restaurant shifted downmarket with smaller menus.
為了撐過景氣低迷,這家餐廳改走低價路線,並把菜單縮小。
Analysts blamed the chain's move downmarket for the drop in service quality.
分析師把服務品質下滑歸咎於這家連鎖店走低價的策略。
- downscale
common in American business language for moving toward a cheaper tier
- upmarket
the opposite move, toward more expensive and better-quality products
文法句型
move downmarket
go downmarket
shift downmarket
a move downmarket
用法筆記
Usually follows verbs such as 'move', 'go', or 'shift', or appears in the noun phrase 'a move downmarket'. It describes a change in market position, not a shop physically moving to a different street.