touchpoint
touchpoint — 名詞
- touchpointsingular
- touchpointsplural
1. a point of contact between a business and its customers — for example, a shop, a
顧客接觸點
企業與顧客互動交流的各個環節
a point of contact between a business and its customers — for example, a shop, a website, an advertisement, or a customer-service call — where the customer forms an impression of the company
Nila mapped every customer touchpoint, from the first online search to the final purchase.
Nila 梳理了每一個顧客接觸點，從最初的線上搜尋一直到最後的購買。
collocation: customer touchpoint / map a touchpoint
The airline redesigned its check-in area to make the first touchpoint feel warm and welcoming.
那家航空公司重新設計了報到區，讓第一個接觸點感覺溫暖而親切。
After the website crashed, the company lost its main sales touchpoint for three whole days.
網站當機後，公司整整三天失去了主要的銷售接觸點。
Lukas added a live-chat touchpoint to his online shop so customers could ask questions before buying.
Lukas 在他的網路商店加入了即時客服接觸點，讓顧客購買前可以先提問。
A handwritten thank-you card became a personal touchpoint that customers talked about for weeks.
一張手寫的感謝卡成了一個有溫度的接觸點，顧客談論了好幾個星期。
- contact point
more general; not limited to business contexts
- customer interface
more technical, used in user-experience and service design
- interaction point
emphasises the two-way exchange rather than the company's outreach
用法筆記
Common in marketing, branding, and customer-service discussions. A touchpoint can be physical (a shop floor) or digital (an app notification, a social media post).
touchpoint — 名詞
1. a spot on a screen or device surface that you press with a finger to trigger a s
觸控點
螢幕上可用手指觸碰來執行操作的位置
a spot on a screen or device surface that you press with a finger to trigger a specific function — such as opening an app, typing a letter, or confirming a choice
Joon tapped the touchpoint on his phone screen, and the map app opened instantly.
Joon 輕點手機螢幕上的觸控點，地圖應用程式立刻打開了。
collocation: tap the touchpoint on [device]
The smartwatch has small touchpoints along its edge so you can scroll without blocking the screen.
那款智慧手錶的邊緣有小觸控點，讓你可以捲動畫面而不擋住螢幕。
Talia could not reach the touchpoint on the car screen because it sat too low.
Talia 搆不到汽車螢幕上的觸控點，因為位置太低了。
The museum installed a screen where touchpoints played short films about different paintings.
博物館裝設了一個螢幕，上面的觸控點各自播放不同畫作的短片。
The app designer made the main touchpoints larger so older people could press them easily.
應用程式的設計師把主要觸控點放大了，讓年長者更容易按壓。
- touch target
more technical; used in user-interface design guidelines
- tap target
specifically describes spots meant for tapping rather than swiping or pressing
用法筆記
Distinguish from CUSTOMER CONTACT: this sense refers to a physical spot you press on a device, not a business interaction. Common in discussions of touchscreen and user-interface design.
常見錯誤
touchpoint — 名詞
1. a person, event, or moment that leaves a mark on how something grows or changes
關鍵影響
影響事物發展軌跡的人事物或事件
a person, event, or moment that leaves a mark on how something grows or changes — steering its direction in a way that would have been different otherwise
Niran's summer job at the hospital became a key touchpoint that led him to study medicine.
Niran 在醫院的暑期打工成了一個關鍵影響點，引導他走上學醫的路。
collocation: key touchpoint
The 2008 financial crisis was a defining touchpoint for a whole generation of young economists.
2008 年的金融危機是整整一代年輕經濟學家的決定性影響點。
collocation: defining touchpoint
Sade described her grandmother's kitchen as the earliest touchpoint for her love of cooking.
Sade 說她祖母的廚房是她熱愛烹飪的最早期影響點。
For Lara, a poem she read at twelve became a cultural touchpoint that changed her whole outlook.
對 Lara 來說，十二歲時讀到的一首詩成了一個文化影響點，改變了她的整個人生觀。
A small student protest became an important touchpoint in the country's long path to free elections.
一場小小的學生抗議成了這個國家漫長民主之路上的重要影響點。
- turning point
marks a dramatic change in direction, not gradual influence
- milestone
marks progress along a path but says nothing about shaping the outcome
- watershed moment
much more dramatic; usually describes major historical or political shifts
- influence
broader and more general; lacks the sense of a specific moment or event
用法筆記
Distinguish from CUSTOMER CONTACT (sense 1): this sense describes any person, event, or factor that shapes how something develops — not business-to-customer communication. Often used with modifiers like 'key', 'defining', or 'cultural'.