banner
/ˈbænə(r)/ (bre, ipa) · /ˈbænər/ (ame, ipa) · /ˈba-nər/ (ame, mw)
banner — noun
1. a wide strip of fabric or paper with writing or pictures on it that people hold
a wide strip of fabric or paper with writing or pictures on it that people hold up at a march, hang above a street, or stretch across a wall to share a message.
The students painted a huge banner that said 'Save Our Library' and held it above their heads.
verb collocation: paint / make a banner
Two volunteers stretched a long banner between the lamp posts at the entrance to the village fair.
pattern: stretch a banner between [two points]
Banners with the team's name in red and gold were hanging from every balcony on match day.
Vesna carried a homemade banner through the streets to support the nurses on strike.
用法筆記
Object of verbs like hang, carry, wave, hold, unfurl, paint, stretch. Often described by its message or colour rather than its material.
常見錯誤
2. a flag, often square or rectangular, that shows the symbol or coat of arms of a
a flag, often square or rectangular, that shows the symbol or coat of arms of a king, an army, or some other group, especially in older or ceremonial settings.
The knight rode into the courtyard beneath the king's red banner with a golden lion on it.
collocation: under / beneath a banner
Soldiers marched into battle behind the banner of their lord, raised high on a long pole.
pattern: behind the banner of [leader]
On the museum wall, an old silk banner of a noble family from Kyoto hung in a glass case.
Each regiment carried its own banner, stitched with the names of every battle it had fought.
用法筆記
Largely historical or ceremonial. Distinguish from sense 1 (a banner made for a single event or message); a banner here is a permanent emblem of a group or leader, like a coat of arms in cloth form.
常見錯誤
3. a long rectangular advertisement or title strip placed at the top, side, or bott
a long rectangular advertisement or title strip placed at the top, side, or bottom edge inside a website or app, usually with an image, a short message, and a clickable link.
A bright pink banner at the top of the page advertised 50% off winter coats until Sunday.
collocation: a banner at the top / bottom of a page
Citlali clicked on a travel banner and was taken straight to a booking site for cheap flights to Osaka.
verb pattern: click on a banner
The news website earns most of its money from banners and short video ads.
Designers were asked to create a new banner for the homepage that worked on both phones and laptops.
用法筆記
Often paired with descriptors that name where it sits or what it does: a top banner, a side banner, a banner ad. The phrase banner ad is interchangeable with banner in this sense.
常見錯誤
4. an idea, slogan, or aim that people fight for or work in the name of, used as if
an idea, slogan, or aim that people fight for or work in the name of, used as if it were a flag they were rallying around.
The new mayor took up the banner of cleaner air and promised to close the old coal plant.
collocation: take up / raise the banner of [cause]
Many young writers gathered around the banner of free speech during the trial in Buenos Aires.
pattern: around / behind the banner of [idea]
Equal pay became the banner that united nurses, teachers, and bus drivers across the city.
Olu refused to march under the banner of any single political party.
- cause
a goal that people fight for; less metaphorical
- rallying cry
a slogan that calls people to act, often spoken or shouted
- standard
formal and historical; close to banner in this metaphorical use
用法筆記
Often appears in the fixed phrases under the banner of, the banner of, take up the banner. Distinguish from sense 1 by context: no physical cloth is involved here, only an abstract cause.
常見錯誤
banner — verb
1. to put banners around or across a place so that it is decorated for an event or
to put banners around or across a place so that it is decorated for an event or shows a clear message.
Volunteers bannered the church hall in red and gold for the harvest festival.
transitive: banner + [place]
By Friday morning, every street near the stadium had been bannered with the team's colours.
passive: be bannered with [colours / images]
The organisers bannered the conference hall with welcome messages in five different languages.
Local shops bannered their windows during the music festival to attract weekend visitors.
文法句型
banner + [place / object]
用法筆記
Rare and largely literary or journalistic. Object is a place or surface, not the banner itself: you banner a hall, not banner a flag. Most everyday writers prefer 'hang banners in / on' or 'decorate with banners'.
常見錯誤
2. in newspaper work, to put a story across the top of the front page in very large
in newspaper work, to put a story across the top of the front page in very large letters so that everyone notices it.
Every London paper bannered the story of the prince's surprise wedding the next morning.
object: a major news story
The editor decided to banner the corruption scandal across all three of the paper's regional editions.
pattern: banner + [story] + across [editions]
When the spacecraft landed safely, every front page in the country bannered the news in red ink.
Tabloids bannered the actor's sudden return to the stage in letters two inches tall.
文法句型
banner + [news story]
用法筆記
Industry-specific verb used inside newspapers and news writing. Object is the story, not the headline itself. In ordinary speech, prefer 'put X on the front page' or 'splash X on the front page'.
常見錯誤
banner — adjective
1. much better than usual, especially for sales, harvests, results, or sport, so th
much better than usual, especially for sales, harvests, results, or sport, so that the period stands out as a high point.
It has been a banner year for small wineries in Oregon, with record sales and warm summer weather.
fixed collocation: a banner year
Saturday's match was a banner day for the visiting team, who beat the champions five goals to one.
fixed collocation: a banner day
Apple growers in Nagano are expecting a banner harvest after the long, sunny autumn.
The bookshop on Maple Street had a banner December, selling more novels than in any month before.
- outstanding
general and neutral; works in many positions
- record
specifically means 'higher than ever before'
- stellar
informal and warm; common in business or sport reporting
- disastrous
the opposite extreme: very bad results
- dismal
weak or disappointing performance over a period
文法句型
banner + [period or event noun]
用法筆記
Used only before a noun (attributive), almost always a period of time, an event, or a result: a banner year, a banner day, a banner quarter. Mainly American English. Avoid using as a predicate ('the year was banner' is wrong).