benchmark
Word family
- benchmarkingnounC1
Synonym discussion
Sense: noun/1
These words all help us compare things, but they are not identical. A 'standard' is the broad everyday term for a level that should be reached. A 'benchmark' usually sounds more practical: it is the figure, example, or result people actively compare with when judging performance, quality, or cost. 'Yardstick' is similar, but it is more figurative and a little more literary. A 'baseline' is often the starting level before change happens, not necessarily the best model. A 'reference point' is the widest of all and can be any fixed point for comparison. You might say, 'Last year's sales are our benchmark,' but 'Our first survey gives us a baseline for future work.'
Common collocations
Etymology
The word began in surveying English. A 'benchmark' was first a cut or marked point on stone or a wall that gave workers a fixed place for measuring height. From that physical mark, English later developed the wider idea of any standard used for comparison, and then the verb meaning to compare something with such a standard.