branding
/ˈbrændɪŋ/ (bre, ipa) · /ˈbrændɪŋ/ (ame, ipa) · /ˈbran-diŋ/ (ame, mw)
branding — noun
1. work done to shape how the public sees a product, company, person, or place, so
work done to shape how the public sees a product, company, person, or place, so it becomes easy to recognize and remember.
Strong branding helped the tea shop stand out on a busy street.
branding + stand out in market
After the merger, the airline spent months on branding for its new name.
spend time on branding
Good branding made tourists remember the island by its green turtle logo.
For ceramic artists, branding online can matter as much as booth rent.
The hospital hired Noa to lead branding across its neighborhood clinics.
- brand building
very close in meaning, but it often stresses long-term growth of a brand
- marketing
broader than branding; it also includes pricing, sales, and distribution
- positioning
focuses more narrowly on the place a brand should occupy in buyers' minds
文法句型
invest in branding
branding for a company or product
用法筆記
Usually uncountable. This sense often follows verbs like invest in, improve, or lead, and it contrasts with sense 2, which names the finished look rather than the work behind it.
常見錯誤
2. the visual style and other identifying features that make people think of a cert
the visual style and other identifying features that make people think of a certain product or company.
The cafe's branding uses warm yellow boxes and a hand-drawn bird.
branding + colors and logo
Even without words, Hana knew the phone company's branding from its silver rings.
branding as recognizable look
The new branding mixes dark blue signs with simple white menus.
At the station, the city's branding appears on maps and ticket gates.
Poor branding made the juice bottles look dull beside brighter rival labels.
- visual identity
the closest design term and slightly more technical than branding
- look
more informal and often used for general appearance
- house style
narrower; it usually means a controlled set of design rules
文法句型
the branding of a company
branding with colors or symbols
用法筆記
Usually singular when talking about one company's overall look. Distinguish from sense 1: this sense points to the colors, symbols, and style people see, not the planning process.