brochures

IPA/ˈbrəʊ.ʃər/
KK[broʃˈʊrz]IPA/broʊˈʃʊr/

brochures — noun

1. small printed booklets that show pictures and give key details about a business,

1.nounB1
Definition

small printed booklets that show pictures and give key details about a business, product, school, event, or service.

Example

Christopher handed out brochures at the travel fair near the station.

hand out brochures at a public event

Mei picked up three brochures about evening classes after the campus tour.

pick up brochures about courses or services

Common collocations
  • travel brochures
  • hotel brochures
  • hand out brochures
  • pick up brochures
Synonyms
  • leaflets

    usually thinner and often just one sheet or a folded sheet

  • booklets

    small books with several pages, not always promotional

  • catalogs

    focuses on listing products, often with prices or item numbers

Usage Note

Plural form of brochure, used for two or more printed booklets. It often appears with nouns naming what they advertise or explain, such as travel brochures, hotel brochures, or course brochures.

Common Mistakes

The company gave us many advertisings at the door.
The company gave us many brochures at the door.
'advertising' is uncountable, so use 'brochures' for separate printed booklets.

Word family

Synonym discussion

Sense: noun/1

A brochure, leaflet, booklet, and catalog are all printed materials, but they are not the same. A brochure usually promotes or explains a company, service, school, museum, or event, often with photos and short sections of text. A leaflet is thinner and quicker, often just one sheet or a folded page. A booklet is a small book with more pages and may teach or instruct instead of advertise. A catalog mainly lists products, often with prices or item numbers. A hotel may hand out brochures, a clinic may give you a leaflet, a school can send a booklet, and a furniture company often mails a catalog.

brochure ↗leaflet ↗booklet ↗catalog ↗

Common collocations

Nouns

  • travel brochures
  • course brochures
  • hotel brochures
  • museum brochures

Phrases

  • hand out brochures
  • pick up brochures
  • print brochures

Prepositions

  • in brochures
  • from brochures

Etymology

FrenchEnglish

Brochures is the regular plural of brochure. English borrowed brochure from French for a small stitched booklet, and the modern word still refers to a thin printed booklet that advertises or explains something.

First known use

1748

1748, in the meaning defined above