commoditize
commoditize — verb
- commoditizepresent simple I / you / we / they
- commoditizeshe / she / it
- commoditizedpast simple
- commoditizing-ing form
1. to change a product, a service, or a skill so thoroughly that it becomes widely
to change a product, a service, or a skill so thoroughly that it becomes widely available and very similar to competing versions, with the result that buyers choose based on price alone rather than quality, brand, or special features.
Hao feared large factories would commoditize the handmade tiles his family had sold for generations.
commoditize + noun phrase (handmade tiles)
As smartphones became commoditized, manufacturers competed mainly on price and battery life.
passive: became commoditized
The company's unique software was quickly commoditized when three similar tools appeared on the market.
Analysts say rising demand for basic coffee has commoditized a drink once considered a luxury.
Rather than commoditizing her service, Renata added custom features that competitors could not copy.
- commodify
Very close in meaning but slightly more general; 'commodify' can also describe treating something as a mere object for sale (e.g. commodifying art).
- standardize
Focuses on making things uniform according to a set standard, not necessarily competing on price.
- homogenize
Emphasizes the loss of variety among different offerings, often with a negative connotation.
- differentiate
To make a product or service stand out from competitors rather than blending in.
文法句型
commoditize + noun phrase
passive: be/become commoditized
用法筆記
Frequently appears in the passive voice (becoming commoditized) or as a participial adjective (commoditized products). The subject is usually a broad trend (the internet, mass production, global trade) or a change in market conditions rather than a single person acting alone.