evangelize
Word family
- evangelistnounC1
- evangelismnounC2
- evangelizationnounC2
Synonym discussion
Sense: verb/1
'Promote' is the broad everyday verb for helping something become more popular. 'Advocate' is calmer and usually tied to a policy or principle you argue for in public. 'Champion' adds committed, often long-term support, especially when the cause needs defending. 'Preach' can sound moralizing and often suggests talking at people. 'Evangelize' is stronger than all of them: it implies energetic, repeated efforts to win believers, almost as if the idea were a cause or a faith. A manager can promote a new tool, an activist can advocate better bus service, and a teacher can champion arts funding. When someone keeps touring meetings and conferences trying to convert everyone to one approach, 'evangelize' fits best.
Etymology
The word came into English through church Latin forms based on a Greek verb meaning 'bring good news'. Because the 'good news' in Christian use was the gospel, the verb first meant spreading the Christian message. The later business and ideas sense grew by metaphor: someone talks about a product or cause with the same zeal shown by a religious messenger.
First known use
14th century
14th century, in the meaning defined at transitive sense 1