fluff up
Word family
Synonym discussion
Sense: phrasal verb/1
All three describe making something softer or fuller, but they differ in typical objects and feel. 'Fluff up' is the most general — you can fluff up pillows, cushions, duvets, blankets, or hair by shaking, hitting, or pulling apart. 'Plump up' is more specific: it suggests pushing or patting from below or the sides to restore a rounded shape, and is used almost exclusively for pillows and cushions (e.g. 'She plumped up the sofa cushions'). 'Puff up' has an informal, often playful tone and is common for hair, feathers, or fur (e.g. 'The bird puffed up its feathers in the cold'). Use 'fluff up' as your default; choose 'plump up' when reshaping is the focus, and 'puff up' for hair or animal fur.
Etymology
The verb 'fluff' comes from late 19th-century English, probably from French 'flou' meaning 'downy' or 'soft', combined with the particle 'up' to emphasise making something fuller. The phrase originally described shaking feathers or wool back into shape, and later extended to pillows, cushions, hair, and other soft items.