franchisor
franchisor — noun
1. A company or individual that allows other people or businesses to use its brand
A company or individual that allows other people or businesses to use its brand name and sell its products or services under a legal agreement, usually in exchange for an initial payment and ongoing fees.
Kwame bought his pizza shop from a well-known franchisor after saving for two years.
The franchisor requires every new owner to attend a ten-day training program.
franchisor + requires + to-infinitive
Many franchisors offer advertising support so that local stores benefit from national campaigns.
After signing the contract, Linnea and her partner met the franchisor's representatives in Dallas.
Ravi compared the fees of three different franchisors before choosing a fast-food chain.
- licensor
More general term — refers to anyone who grants a license for any intellectual property, not specifically a business franchise.
- brand owner
Less formal; emphasises that the franchisor owns the brand being licensed.
- grantor
Technical legal term; used in contract language for the party that grants rights under any kind of agreement.
- franchisee
The person or company that buys the right to operate under the franchisor's brand.
用法筆記
Often used in business contexts alongside the complementary term 'franchisee' (the person or business that buys the franchise). The relationship is governed by a franchise agreement that sets out each party's rights and obligations.