going forward
/ɡˌəʊɪŋ fˈɔːwəd/
/ɡˌoʊɪŋ fˈɔːɹwɚd/
Etymology
English
'Going forward' developed from the literal sense of physically moving ahead (e.g., 'The car was going forward'). From the late 20th century, especially in business and management language, the phrase became fixed as a discourse marker meaning 'from now on' — treating time as a path along which one travels. Its rise in corporate speech since the 1990s mirrors similar metaphorical time phrases like 'looking ahead' and 'moving forward.'