viewership
/ˈvjuːəʃɪp/ (bre, ipa) · /ˈvjuːərʃɪp/ (ame, ipa) · /ˈvyü-ər-ˌship/ (ame, mw)
viewership — noun
1. a measurement showing how many individuals tune into a specific broadcast, film,
a measurement showing how many individuals tune into a specific broadcast, film, or streamed video, used to gauge how popular that content is
The talk show reached a viewership of more than three million in its second year.
reached a viewership of [number]
The local news programme saw its viewership drop sharply after the popular anchor left.
viewership drop sharply
Streaming platforms now measure viewership by counting how many subscribers finish a series.
Advertisers are willing to pay more for programmes that attract a large viewership.
文法句型
viewership + of + [programme/show]
用法筆記
Commonly appears in media-industry discussions about popularity, advertising revenue, and renewal decisions. The plural form is not used; data is expressed as 'viewership figures' or 'viewership numbers'.
常見錯誤
2. the people who regularly watch a particular television channel, programme, or ty
the people who regularly watch a particular television channel, programme, or type of video content, regarded as a group with shared characteristics
Saira's channel has a loyal viewership that watches every new video she posts.
loyal viewership
The documentary channel targets a viewership that enjoys science and history topics.
targets a viewership that [characteristic]
The show's viewership is spread across more than forty countries around the world.
An engaged viewership often shares episode links and discusses plot twists online.
文法句型
[channel/programme] + 's + viewership
用法筆記
Distinguish from sense 1 (RATINGS): this sense focuses on the human audience as a collective, not on the statistical count. Common modifiers include 'loyal', 'target', 'core', and 'young'.
3. the activity or practice of watching television programmes or online videos, wit
the activity or practice of watching television programmes or online videos, without reference to how many people are involved
Researchers tracked daily viewership of online videos to measure its emotional impact on participants.
tracked daily viewership of [content type] to measure [effect]
Child-development experts recommend that parents monitor their children's viewership of age-restricted content.
monitor children's viewership of [content type]
Teenagers with heavy viewership of streaming content slept forty minutes less, a sleep study found.
The report analysed patterns of viewership across different streaming platforms and demographic groups.
文法句型
viewership + of + [content type]
用法筆記
Rare compared with senses 1 and 2. Most often appears in formal or academic writing about media consumption habits. 'Viewing' alone is far more common for this meaning.