brand

/brænd/ (bre, ipa) · /brænd/ (ame, ipa) · /ˈbrand/ (ame, mw)

brand — 名詞

1. something a company sells under a special name so people can tell it apart from

1.名詞B2
釋義

品牌

公司命名販售的產品線

something a company sells under a special name so people can tell it apart from competing goods or services.

例句

Amara chose the cheaper store brand instead of the famous one.

Amara 選了較便宜的自有品牌，而不是那個知名品牌。

store brand / famous brand

This phone brand became popular after its low-cost model went viral.

這個手機品牌在平價機型爆紅後變得很受歡迎。

product + brand

同義詞
  • make

    common for manufactured goods such as cars or machines, and slightly more technical

  • label

    often focuses on the named line or fashion identity rather than the product itself

  • product line

    a group of related products from one company, broader than one named item

用法筆記

Often modified by the product type before it, as in 'coffee brand' or 'phone brand'. Distinguish from noun/2, which is about the impression attached to a company or product, not the product line itself.

常見錯誤

❌Nike has many good brands.
✅Nike has many good products.
💡one company can sell many products, but the company name itself is one brand.

2. the overall impression or character that people associate with a company, organi

2.名詞
釋義

品牌形象

大眾對品牌的整體印象

the overall impression or character that people associate with a company, organization, or product.

例句

After the recall, the brand suffered because parents no longer trusted it.

召回事件後，這個品牌形象受損，因為家長不再信任它。

brand = public impression

Warm colors gave the cafe a friendly local brand image.

溫暖的配色讓這家咖啡館呈現親切在地的品牌形象。

brand image

同義詞
  • image

    the closest everyday word, but it does not specifically suggest marketing

  • identity

    often includes planned visual style and values, not just public reaction

  • reputation

    focuses more on what people think after experience, less on designed style

用法筆記

Common in marketing and business writing. Distinguish from noun/1: noun/1 names the sellable line, while this sense describes the image or values attached to it.

常見錯誤

❌Our brand is cheap, so we changed the product name.
✅Our brand image feels cheap, so we changed the product design and message.
💡this sense is about public impression, not simply the name.

3. a recognizable kind of thing or a style of doing it, especially one strongly ass

3.名詞
釋義

風格；做法

某種風格或做法

a recognizable kind of thing or a style of doing it, especially one strongly associated with someone.

例句

That joke is exactly Theo's brand of dry humor.

那個笑話完全就是 Theo 式的冷面幽默。

brand of + noun

The school offers a hands-on brand of art education with paint and clay.

這所學校提供一套重視顏料和陶土實作的藝術教育做法。

offer a brand of + activity

同義詞
  • kind

    the most general everyday word

  • type

    neutral and common, with less suggestion of a distinctive style

  • style

    best when the emphasis is on manner or approach rather than category

文法句型

a brand of + noun

用法筆記

Very often appears in the pattern 'a brand of + noun', such as 'a brand of humor' or 'a brand of politics'. Distinguish from noun/1, which is about commercial products sold under a name.

常見錯誤

❌This is my favorite brand of chair.
✅This is my favorite type of chair.
💡this sense usually describes styles, behaviour, or approaches, not ordinary objects in a shop.

4. the public image linked to a person, or the version of themselves they intention

4.名詞
釋義

個人形象

一個人對外呈現的樣子

the public image linked to a person, or the version of themselves they intentionally show other people.

例句

One angry TV interview ruined the singer's sweet brand.

一場火氣很大的電視訪談，毀掉了那位歌手甜美的個人形象。

person + brand for public image

Online, Wren's brand is playful, honest, and easy to trust.

在網路上，Wren 呈現的是活潑、真誠又讓人容易信任的個人形象。

someone's brand is + adjectives

同義詞
  • persona

    common for a deliberately shaped public self, especially in media

  • image

    broader and more neutral; does not always suggest conscious self-presentation

  • profile

    can refer to the public picture of someone, often in professional settings

用法筆記

Mostly used for public figures, influencers, or people who carefully manage how others see them. Distinguish from noun/2, which is about companies or products rather than individuals.

常見錯誤

❌My uncle's brand is fixing bikes after work.
✅My uncle's thing is fixing bikes after work.
💡this sense usually refers to a public image, not an ordinary private habit.

5. a burning or half-burned piece of wood carried for light.

5.名詞
釋義

火把

燃燒木頭做的照明物

a burning or half-burned piece of wood carried for light.

例句

Noa carried a brand through the cave after the lamp broke.

燈壞掉後，Noa 拿著火把穿過洞穴。

historical object used for light

A single brand still glowed beside the cold fire pit.

冰冷的火坑旁，還有一支火把微微發亮。

brand + glowed

同義詞
  • torch

    the normal modern word for a light carried in the hand

  • firebrand

    older or more literary; often stresses that the wood is burning from a fire

用法筆記

Mostly found in older writing, myths, or historical scenes. In modern everyday English, 'torch' is the usual word for something carried to give light.

6. a permanent sign burned or frozen onto an animal's skin to show ownership.

6.名詞
釋義

烙印

牲口身上表明所有權的記號

a permanent sign burned or frozen onto an animal's skin to show ownership.

例句

The ranch brand on the calf matched the mark on the barn door.

小牛身上的牧場烙印，和穀倉門上的記號一致。

ranch brand

Inspectors checked each cow's brand before the sale began.

拍賣開始前，檢查員查看了每頭牛的烙印。

check a cow's brand

同義詞
  • mark

    the broad everyday word, without the special farming sense

  • stamp

    can mean any impressed sign, not specifically one burned into skin

用法筆記

Used mainly in ranching and cattle-trading contexts. Distinguish from verb/3, which names the action of making the mark rather than the mark itself.

常見錯誤

❌The farmer saw the brand the cow yesterday.
✅The farmer saw the brand on the cow yesterday.
💡this sense is the mark itself, not the action.

brand — 動詞