marketing

/ˈmɑːkɪtɪŋ/ (bre, ipa) · /ˈmɑːrkɪtɪŋ/ (ame, ipa) · /ˈmär-kə-tiŋ/ (ame, mw)

marketing — 名詞

1. the job of informing the public about what a business offers and encouraging the

1.名詞B1
釋義

行銷

產品或服務的推廣工作

the job of informing the public about what a business offers and encouraging them to decide to purchase those items, using tools such as advertisements, price promotions, and social media content

例句

Soraya works in marketing for a sports-shoe company, creating online ads and using customer feedback to improve products.

Soraya 在一家運動鞋公司擔任行銷，負責製作網路廣告並利用顧客意見回饋來改善產品。

collocation: work in marketing; typical activities: create ads, use feedback

The marketing team spent months planning the summer campaign, choosing social-media influencers and testing ad ideas with focus groups.

行銷團隊花了數月規劃夏季活動，挑選社群媒體網紅並透過焦點小組測試廣告構想。

collocation: marketing team; campaign activities: choose influencers, test with focus groups

同義詞
  • promotion

    narrower — usually refers to specific campaigns or special offers rather than the whole business function

  • advertising

    a subset of marketing; advertising is only the paid public communication, while marketing covers strategy, pricing, and distribution too

  • selling

    focuses on the direct act of convincing a customer face-to-face; marketing includes pre-sale research and post-sale analysis

常見錯誤

❌Marketing is the same as advertising on TV.
✅Marketing includes advertising, but it also covers pricing, product design, and understanding customer needs.
💡Advertising is just one part of the larger field of marketing.

2. the activity of visiting a market or shop to buy food and household goods, espec

2.名詞B1
釋義

逛市場

到市場購買日常用品

the activity of visiting a market or shop to buy food and household goods, especially as a regular weekly task

例句

Maeve goes marketing every Saturday with her mother at the town market.

Maeve 每個星期六都和母親到鎮上的市場買東西。

collocation: go marketing

Bilal went marketing early in the morning to get the freshest vegetables.

Bilal 一大早就去市場買菜，以買到最新鮮的蔬菜。

同義詞
  • shopping

    more general; 'marketing' specifically implies a market setting rather than any shop

  • grocery shopping

    the modern equivalent in everyday language; 'marketing' is an older term for the same activity

用法筆記

Used mainly in British English. Common in the fixed phrases 'go marketing' and 'do the marketing.' Do not confuse with sense 1 — here the focus is on buying items at a physical market, not on promoting or selling products.

常見錯誤

❌I go marketing for clothes at the mall.
✅I go shopping for clothes at the mall.
💡In American English, 'go marketing' is not used for general shopping; it is a British English expression referring specifically to visiting a market for food and household items.

3. the process of buying and selling goods in a physical market, where both sellers

3.名詞B1
釋義

買賣交易

在實體市場買賣貨物

the process of buying and selling goods in a physical market, where both sellers and customers meet face to face

例句

The marketing of handmade crafts takes place in the town square each Sunday.

手工藝品的買賣交易每個星期日在鎮上的廣場進行。

noun phrase: the marketing of [goods]

In rural Guatemala, the marketing of woven blankets and fresh vegetables happens in open-air marketplaces each Tuesday.

在瓜地馬拉鄉村地區，編織毛毯與新鮮蔬菜的買賣交易每週二在露天市場進行。

specific goods + location: the marketing of [woven blankets] and [fresh vegetables] in [Guatemala]

同義詞
  • trading

    broader — covers all forms of exchange including non-market transactions; 'marketing' more specifically implies a marketplace setting

  • commerce

    more formal and broader, covering all business activity including digital and international trade

  • buying and selling

    an explanatory phrase rather than a direct synonym; captures both sides of the process

用法筆記

This sense focuses on the exchange itself — both buying AND selling — and usually refers to physical, traditional marketplaces rather than modern corporate commerce. Distinguished from sense 2 in that sense 2 covers only the buyer's perspective (shopping), while this sense covers the whole trading process from both sides.

常見錯誤

❌The marketing of used cars happens in the parking lot every weekend.' (meaning only selling)
✅The trading of used cars happens in the parking lot every weekend.
💡Sense 3 involves both buying and selling in a physical market; if you mean only the act of selling, use 'selling' or 'trading.'