advertiser

IPA/ˈædvətaɪzə(r)/
KK[ˈædvɚtˌaɪzɚ]IPA/ˈædvərtaɪzər/

advertiser — noun

  • advertisersingular
  • advertisersplural

1. a person, company, or organization that pays for ads to make people notice a pro

1.nounB2
Definition

a person, company, or organization that pays for ads to make people notice a product, service, event, or idea.

Example

A local advertiser booked three bus posters before the summer music festival.

advertiser + book ad space

The newspaper lost a major advertiser after the shoe store closed.

major advertiser in local media

Common collocations
  • major advertiser
  • local advertiser
  • online advertiser
  • leading advertiser
Synonyms
  • sponsor

    pays to support an event, team, or program and get public attention; not always through standard ads

  • marketer

    broader term for someone working to sell a product or plan a campaign; may not be the ad buyer

  • promoter

    often someone actively building interest in an event, artist, or product

  • advertising client

    business term for the company paying an agency for ad work

Grammar Patterns

major/local/online advertiser

advertiser on + platform

advertiser in + newspaper/market

Usage Note

Often names the business that buys the ad space, not the person who writes the ad. Distinguish from an advertising agency, which usually creates or manages ads for advertisers.

Common Mistakes

The cafe hired an advertiser to draw the poster.
The cafe hired a designer to draw the poster.
an advertiser is usually the paying client, not the person making the artwork.

Word family

Synonym discussion

Sense: noun/1

At sense noun/1, an advertiser is the person, company, or organization that pays to put ads in front of the public. A sponsor is close, but it usually supports an event, team, or program and gets its name shown in return; that is wider than ordinary ad buying. A marketer is broader still, because the job can include pricing, research, and sales plans as well as ads. A promoter often sounds more active and people-facing, especially for concerts, clubs, or performers. Advertising client is a business label for the company paying an agency. A bakery can be an advertiser online, while a bank may sponsor a race and an agency serves both as clients.

sponsor ↗marketer ↗promoter ↗advertising client

Common collocations

Nouns

  • major advertiser
  • local advertiser
  • online advertiser
  • leading advertiser

Phrases

  • attract advertisers
  • lose an advertiser

Prepositions

Etymology

LatinFrenchEnglish

Advertiser was formed in English from advertise and the ending -er, which makes nouns for people or things that do an action. Because advertise developed from an older idea of drawing attention to something, advertiser came to mean the person, business, or group that pays to bring a message before the public.