marketer
marketer — noun
- marketersingular
- marketersplural
1. A person or company whose job is to find ways to make people want to buy a produ
A person or company whose job is to find ways to make people want to buy a product or service, for example through advertising or offering special deals.
Theo works as a digital marketer for a start-up that sells eco-friendly water bottles.
digital marketer — online marketing specialist
The company hired several marketers to promote their new line of organic skincare products across Japan and South Korea.
marketer + to promote + product line
Zara, a freelance marketer, helped the local bookstore attract more customers through social media campaigns.
Large teams of marketers study what people want to buy before a new smartphone is launched.
Noor, an experienced marketer at a Korean beauty brand, surveyed college students about their skincare routines to help shape the new sunscreen campaign.
- promoter
Focuses on actively pushing a specific product, event, or idea; narrower than marketer.
- advertiser
Emphasises paid promotion through media channels; a marketer's role is broader than advertising alone.
- merchandiser
Usually refers to in-store product display and retail strategy; more specific to physical retail settings.
- consumer
A consumer buys and uses products; a marketer works to reach the consumer.
用法筆記
Marketer can refer to either an individual person or an entire organization. When referring to a company, it is often modified: 'a major pharmaceutical marketer', 'a leading food marketer'.