marketability
marketability — noun
1. how easy something — a product, service, or set of skills — is to sell, based on
how easy something — a product, service, or set of skills — is to sell, based on how strongly customers or employers want it.
Daichi tested the new smartphone case with focus groups to gauge its marketability.
noun + of [product] pattern; the marketability of [X]
A second language and basic coding skills greatly improved Nia's marketability after graduation.
collocation: improve / boost someone's marketability
The agent told Rohan that a sun deck would raise the small flat's marketability.
Poor reviews on social media can quickly damage a film's marketability across younger audiences.
Sivan questioned the marketability of luxury watches during a long recession.
- saleability
near-synonym; emphasises ease of selling a physical product rather than skills
- commercial appeal
broader; covers brand image and emotional pull, not just demand
- viability
wider — includes cost and feasibility, not only buyer demand
- unsaleability
rare; usually expressed as 'lack of marketability'
文法句型
the marketability of [product/skill]
用法筆記
Almost always uncountable and usually preceded by a possessive or 'the … of' phrase. Subject of judgement is typically a product, service, property, brand, or a person's professional skills — not a person directly.