bandwagon
Word family
- bandwagon effectnoun
Synonym discussion
Sense: noun/1
All four words describe something that becomes popular, but they differ in tone and length. A trend is the neutral, general term — it can describe slow shifts in fashion, technology, or behaviour over years. A craze is shorter, more emotional, and often involves obvious excitement (a dance craze, a fitness craze). A fad sounds slightly negative; the speaker usually thinks it is silly and will disappear soon (a diet fad). Bandwagon is special because it focuses on the followers, not the thing itself — it pictures a group of people rushing to join because everyone else is. Compare: 'Jogging became a craze in the 1980s' (excited mood) versus 'Politicians jumped on the jogging bandwagon to look healthy' (criticising copycats).
Common collocations
Nouns
- bandwagon effect
Phrases
- jump on the bandwagon
- climb on the bandwagon
- start a bandwagon
- the [topic] bandwagon
Prepositions
- on the bandwagon
Etymology
Bandwagon literally meant the large, decorated wagon that carried a band of musicians at the front of a circus parade or political rally in 19th-century America. Crowds would chase the music, and politicians soon noticed that supporters liked to climb up onto the moving wagon to be seen with the winning side. By the late 1800s, 'jump on the bandwagon' had become a metaphor for joining whichever cause looked likely to succeed, and the figurative meaning slowly took over from the literal one.