flier
Word family
Synonym discussion
Sense: noun/4
Flier, leaflet, handout, brochure, and pamphlet all describe printed sheets of paper, but they differ in format and purpose. A flier (or flyer) is typically a single sheet used to advertise a short-term event or local service — it is designed for quick reading and wide distribution. A leaflet is similar but can be multi-fold and is often more informational than promotional, common in British English usage. A handout is usually distributed in a classroom or meeting setting to support a presentation or lesson. A brochure is a polished, often colour-printed booklet with multiple pages, used for marketing holidays, hotels, or insurance products. A pamphlet is a small stapled booklet, most often used for political, religious, or educational messaging. For example: 'She handed out a flier for the weekend garage sale, then gave me a glossy brochure for the resort.'
Common collocations
Phrases
- take a flier (on something)
- frequent flier
Etymology
The word 'flier' comes from 'fly' (meaning to move through the air) combined with the suffix '-er', which turns a verb into a noun meaning 'a person who does that action'. It has been used since the 15th century. The variant spelling 'flyer' appeared around the same time, and the two spellings have competed ever since. In the 19th century, 'flier' also took on the meaning of a printed advertisement, possibly because such papers were 'flown' or quickly distributed.
First known use
15th century
15th century, in the meaning defined at sense 1