fliers
Word family
Synonym discussion
Sense: noun/2
'Flier' (or 'flyer') is the most common everyday term in American English for a single-sheet printed advertisement handed out in person. 'Leaflet' is the dominant term in British English and often suggests a slightly more informative or official document. 'Handbill' is an older word that emphasises the method of distribution — by hand — but is less common today. 'Circular' refers to a printed advertisement delivered to many homes, often by post or left at the door, rather than handed out. 'Pamphlet' differs more clearly: it has multiple pages bound together, like a small booklet, whereas a flier is just one sheet. If you pick up a single page advertising a garage sale, call it a flier. If you get a multi-page guide to local services folded and stapled, that is a pamphlet.
Common collocations
Nouns
- frequent flier
- flier mile
- flier program
Phrases
- hand someone a flier
- post a flier on [board]
- pass out fliers
- distribute fliers
Prepositions
- flier for [event/product]
- flier about [topic]
Etymology
The word 'flier' comes from the verb 'fly' (from Old English 'flēogan', meaning to move through the air) plus the suffix '-er', which turns a verb into a noun meaning 'someone or something that does the action'. The variant spelling 'flyer' appeared in the 15th century and became more common over time, though 'flier' has remained the standard American spelling for the 'person who flies' meaning, especially in AP style. The 'advertising leaflet' sense dates from the late 19th century, when businesses began using small printed sheets that seemed to 'fly' from hand to hand.
First known use
15th century
15th century, in the meaning defined at sense 1