standard-bearer
Word family
Synonym discussion
Sense: noun/1
These words can all describe someone who stands out in public life, but they do not point to the same kind of role. A leader is the broadest term and can refer to anyone in charge of a group, while a standard-bearer suggests a person or organization that visibly represents a cause or set of beliefs. A champion usually sounds more combative and active in defending an issue, whereas a torchbearer often emphasizes carrying on a tradition or value over time. A spokesperson mainly speaks on behalf of a group, but a standard-bearer symbolizes the group itself and gives others a figure to rally around.
Common collocations
Etymology
The word joins standard, meaning a military or ceremonial flag, with bearer, meaning a person who carries something. It first referred to the person who carried a group's flag and later developed the figurative sense of someone who publicly stands for a cause or belief.
First known use
15th century
15th century, in the meaning defined at sense 1