brick-and-mortar
brick-and-mortar — 形容詞
1. describes a shop, bank, or other business that has a building where customers ca
實體店面
有實體建築而非只做線上生意的商店
describes a shop, bank, or other business that has a building where customers can visit and buy things in person, instead of only existing online
The Hao family has run a brick-and-mortar grocery store in Taipei for thirty years.
郝家在臺北經營一家實體雜貨店已經三十年了。
Many brick-and-mortar bookstores now also sell books through their own websites.
許多實體書店現在也透過自家網站賣書。
contrast: brick-and-mortar vs online presence
Chidi prefers shopping at brick-and-mortar stores because he likes to try on clothes before buying.
Chidi 比較喜歡去實體店面購物，因為他喜歡試穿衣服後再買。
reason: why customers choose physical stores
The bank closed several brick-and-mortar branches and moved those services to a mobile app.
該銀行關閉了好幾間實體分行，並將那些業務移到手機 App 上。
collocation: brick-and-mortar branches
Nora opened a small brick-and-mortar bakery after selling cakes online for two years.
Nora 在網路上賣了兩年蛋糕之後，開了一家小小的實體烘焙店。
transition: from online to brick-and-mortar
- brick-and-mortar store
- brick-and-mortar shop
- brick-and-mortar business
- brick-and-mortar bank
- brick-and-mortar retailer
- brick-and-mortar location
- physical
shorter and more general; physical can also describe non-digital things beyond buildings, whereas brick-and-mortar specifically implies a permanent building
- traditional
focuses on the conventional way of doing business rather than the building itself; a traditional mail-order catalogue company is not brick-and-mortar
文法句型
brick-and-mortar + noun