brick-and-mortar

brick-and-mortar — 形容詞

1. describes a shop, bank, or other business that has a building where customers ca

1.形容詞B2
釋義

實體店面

有實體建築而非只做線上生意的商店

describes a shop, bank, or other business that has a building where customers can visit and buy things in person, instead of only existing online

例句

The Hao family has run a brick-and-mortar grocery store in Taipei for thirty years.

郝家在臺北經營一家實體雜貨店已經三十年了。

Many brick-and-mortar bookstores now also sell books through their own websites.

許多實體書店現在也透過自家網站賣書。

contrast: brick-and-mortar vs online presence

同義詞
  • physical

    shorter and more general; physical can also describe non-digital things beyond buildings, whereas brick-and-mortar specifically implies a permanent building

  • traditional

    focuses on the conventional way of doing business rather than the building itself; a traditional mail-order catalogue company is not brick-and-mortar

反義詞
  • online

    the direct opposite; businesses that operate solely on the internet with no physical location

  • digital

    broader antonym covering any electronic or internet-based commerce, not just retail

文法句型

brick-and-mortar + noun

常見錯誤

❌The company has three brick-and-mortars in the city.
✅The company has three brick-and-mortar stores in the city.
💡brick-and-mortar is an adjective, not a noun; it must modify a noun such as store or branch.