demographic
Word family
- demographynounB2
- demographernounC1
- demographicallyadverbC1
Synonym discussion
Sense: noun/1
Demographic, audience, market, and segment all refer to groups of people, but they differ in what defines the group. A demographic is defined by statistical traits such as age, income, or education — for example, 'the 25–40 age demographic'. An audience is defined by what people watch, read, or listen to — 'the show's audience is mostly young adults'. A market emphasises purchasing activity and economic potential — 'the luxury car market is growing in Asia'. A segment is a deliberate sub-division of a larger group based on specific criteria chosen by a researcher or business — 'the company divided its customers into four segments'. In business writing, demographic is used when the focus is on who people are; audience when the focus is on what content they consume; market when the focus is on buying behaviour; and segment when the group was divided for analysis.
Common collocations
Etymology
Demographic comes from demography, which was formed in the 19th century from the Greek word dēmos meaning 'people' and -graphia meaning 'description' or 'writing'. The adjective demographic was first used in English in the 1880s, and the noun uses developed later in the 1900s as businesses and governments began to use population statistics for planning and marketing.