globalize
Word family
- globaladjectiveB1
- globallyadverbB2
- globalizationnounB2
- globalizedadjectiveB2
Synonym discussion
Sense: verb/1
All four describe a company or activity growing beyond its home country, but they differ in scope and register. Globalize is the strongest term: it implies a company reaches most of the world and adapts its products for many regions, so people talk about globalizing an industry or a brand. Internationalize is narrower — a firm enters several foreign markets but is not necessarily everywhere; companies first internationalize, and only later globalize. Expand is the most general and the most neutral; you can expand within one country, so it does not by itself signal cross-border growth. Go global is informal and very common in journalism: 'After the deal, the start-up plans to go global within five years.' Use globalize for the full worldwide-scale shift and expand for ordinary growth talk.
Common collocations
Etymology
Formed in English in the mid-twentieth century by adding the verb-making suffix '-ize' to the adjective 'global', which itself comes from Latin 'globus' meaning 'ball' or 'sphere' — the same root that gives us 'globe'. The verb spread quickly in business and academic writing from the 1960s onward as international trade and communications grew.