individualized
Word family
- individualadjectiveB1
- individuallyadverbB2
- individualitynounB2
- individualizeverbC1
- individualizationnounC1
- individualismnounC1
- individualistnounC1
- individualisticadjectiveC1
Synonym discussion
Sense: adjective/1
All four words describe something made to fit one person, but they differ in scope and register. Personalized is the broadest term — it can refer to anything marked with someone's name (a personalized pen) or adjusted to their tastes. Customized implies starting from a standard base and making changes (a customized phone case). Tailored draws a metaphor from tailoring clothes: it suggests careful, precise adjustment to someone's needs, especially for services like advice or training. Bespoke is the most formal and exclusive — it traditionally describes made-to-order clothing but now extends to high-end services (a bespoke travel itinerary). For everyday contexts, personalized and tailored are the safest choices. Example: 'The app offers a personalized dashboard,' but 'The consultant provides a tailored financial plan.'
Common collocations
Adverbs
- highly individualized
- truly individualized
- fully individualized
- carefully individualized
- completely individualized
Phrases
- individualized to the needs of
- individualized for each person
- individualized according to preferences
Prepositions
- individualized for
- individualized to
- individualized according to
- individualized based on
Etymology
The word is built from individual, which comes from Latin individuum meaning 'something indivisible' (in- 'not' + dividuus 'divisible'). Adding the verb suffix -ize (from Greek -izein) creates the sense 'to make individual.' The adjective form individualized (with -ed) emerged in the 19th century and became especially common in 20th-century education and healthcare writing, reflecting a cultural shift toward person-centred services.
First known use
1637
1637, in the meaning defined at sense 1