rename
Word family
Synonym discussion
Sense: verb/1
Rename is the general-purpose verb for giving any person, place, or thing a different name. Rebrand is specific to businesses, products, or organisations and suggests a complete overhaul of image and identity — not just the name — making it narrower in scope. Rechristen is informal and often playful or affectionate; you might rechristen a friend's car or a pet after a joke. Retitle applies only to creative works (books, films, songs, articles) where the 'title' rather than the 'name' is changed. For everyday use, rename covers all situations the others restrict themselves to. Example: 'The company rebranded itself with a new logo and a new mission statement, and also renamed its flagship product.'
Common collocations
Etymology
Formed by adding the prefix re- ('again') to the verb name, which comes from Old English nama. The word entered English around the 1400s with the meaning 'to name again', and later developed the modern sense of discarding an old name for a new one.