mass-market
/ˌmæs ˈmɑː.kɪt/ (bre, ipa) · /ˌmæs ˈmɑːr.kɪt/ (ame, ipa) · /ˌmæs ˈmɑːkɪt/ (bre, ipa) · /ˌmæs ˈmɑːrkɪt/ (ame, ipa) · /ˈmas-ˈmär-kət/ (ame, mw)
mass-market — 名詞
1. the section of an economy or industry that aims to sell products to ordinary con
大眾市場
針對一般消費者而非利基族群的銷售領域
the section of an economy or industry that aims to sell products to ordinary consumers in large numbers, rather than focusing on wealthy buyers or specialist groups
Lin's startup finally moved from handmade pottery orders to the mass market.
Lin 的新創公司終於從手工陶器訂單轉向大眾市場。
collocation: move to / enter the mass market
Aisha believes the mass market is ready for affordable solar-powered lamps.
Aisha 相信大眾市場已經準備好接受平價的太陽能燈具。
Kwame's team spent six months testing which snack flavours the mass market would buy.
Kwame 的團隊花了六個月測試大眾市場會買哪些零食口味。
The mass market for electric cars finally took off when the Model 3 arrived under thirty thousand.
電動車的大眾市場在 Model 3 以低於三萬元的價格上市後終於起飛。
Omar designed the coffee grinder for home enthusiasts, but the mass market loved it too.
Omar 為家用愛好者設計了這款咖啡研磨機，但大眾市場也很喜歡。
- consumer market
broader term that includes all consumer segments, not just the general one
- mainstream
more about widely accepted tastes and culture than an economic market segment
- niche market
a small, specialised segment of consumers with specific needs
- luxury market
the high-end segment aimed at wealthy buyers
文法句型
the + mass market
用法筆記
Almost always used with the definite article 'the'. Occasionally appears with 'a' when introducing a new market category. Refers to the general buying public as a collective economic segment, not to a physical marketplace.
常見錯誤
mass-market — 形容詞
1. designed and priced so that large numbers of ordinary people will want to buy it
大眾化
針對一般大眾設計與銷售的產品定位
designed and priced so that large numbers of ordinary people will want to buy it, rather than being aimed at a small or wealthy group
Yuki bought a mass-market paperback for the long flight to Tokyo.
Yuki 買了一本大眾化的平裝書，準備在飛往東京時閱讀。
collocation: mass-market paperback
A Parisian fashion house turned its best-selling leather handbag into a mass-market product.
一家巴黎時裝品牌將其最暢銷的皮製手提包轉變為大眾化產品。
Fatima prefers mass-market cosmetics because they cost less and work well.
Fatima 偏愛大眾化化妝品，因為價格較低且效果不錯。
Diego's favourite mass-market trainer brand sold nearly ten million pairs across Europe last year.
Diego 最喜愛的大眾化運動鞋品牌去年在歐洲賣出近一千萬雙。
The ramen chain proves you can serve restaurant-quality noodle bowls at mass-market prices.
這家拉麵連鎖店證明了可以用大眾化價格提供餐廳品質的拉麵。
- mainstream
broader term covering widely accepted ideas, tastes, and culture, not just products
- commercial
emphasises profit motive and business viability rather than breadth of appeal
- popular
means many people like something, without implying it was deliberately designed for wide reach
文法句型
mass-market + noun
用法筆記
Always used directly before a noun (attributive only). Not used after verbs like 'be' or 'seem' — you say 'a mass-market product', not 'the product is mass-market'.