jones
Word family
- jonesingverb (present participle)B2
Synonym discussion
Sense: noun/1
All four words describe a strong desire for something, but they differ in tone and intensity. 'Craving' is the most direct neutral synonym — it can apply to food, substances, or experiences and is accepted in both casual and formal speech ('a craving for chocolate'). 'Urge' is broader and less specific; it can describe any impulse, from mild to overpowering ('an urge to travel'). 'Hankering' is milder and slightly old-fashioned, suggesting a gentle, persistent longing rather than an urgent need ('a hankering for the old days'). 'Yen' is the closest in register to 'jones' — informal and light, often used for non-serious desires ('a yen for sushi'). Use 'jones' when you want a slangy, emphatic tone; use 'craving' in most other situations.
Common collocations
Etymology
The slang word 'jones' (meaning a strong desire or addiction) first appeared in American English in the 1960s, originally referring to a heroin addiction. The origin is uncertain: one theory links it to the common surname Jones, perhaps from the phrase 'to keep up with the Joneses' twisted into addiction slang, or from a specific person known for their habit. By the 1990s the word had broadened from the drug world to describe any strong craving.