bundling
bundling — 名詞
1. a way of offering two or more products or services in one combined deal, often f
綑綁銷售
把多項商品或服務打包成一案販售
a way of offering two or more products or services in one combined deal, often for a single price.
Bundling internet and phone service cut Stephanie's monthly bill by twenty dollars.
把網路和電話服務綑綁銷售,讓 Stephanie 的月費少了二十美元。
pattern: bundling X and Y in one plan
The resort relied on ticket bundling to fill empty rooms in winter.
那家度假村靠門票綑綁銷售,在冬天補滿了空房。
common business context: ticket bundling
Yael chose the laptop offer because the store's bundling saved her money.
Yael 選了那組筆電優惠,因為店家的綑綁銷售替她省了錢。
Critics say aggressive bundling can hide the real price of cable.
批評者說,太強勢的綑綁銷售會遮住有線電視的真實價格。
Esteban wrote about airline bundling in his marketing class today.
Esteban 今天在行銷課上寫的是航空公司的綑綁銷售。
- package deal
usually names the combined offer the customer buys, not the seller's method
- cross-selling
means suggesting extra items separately rather than pricing them as one unit
- tie-in sale
more formal and can suggest a linked or pressured extra purchase
- unbundling
selling the parts separately instead of as one combined offer
文法句型
bundling of [product] with [product/service]
bundling in pricing plans
用法筆記
Common in telecom, software, insurance, and travel pricing. It names the seller's strategy, not the package itself, so customers usually buy a bundle or package created through bundling.
常見錯誤
2. an old courtship practice in which an unmarried couple lay in the same bed, stay
守禮同床
舊時情侶穿著衣服同床談情的習俗
an old courtship practice in which an unmarried couple lay in the same bed, stayed fully dressed, and treated it as supervised time together.
During bundling, William and Maja talked for hours beside the fire.
在守禮同床時,William 和 Maja 會在火邊談上好幾個小時。
pattern: during bundling
Village rules allowed bundling only when an older relative slept nearby.
村裡的規矩只准在有年長親屬睡在附近時守禮同床。
historical context: household rules around bundling
The museum guide explained bundling to Yuna during the colonial-history tour.
博物館導覽員在殖民時期歷史導覽中向 Yuna 解釋了守禮同床。
In that farming town, bundling let couples talk after dark.
在那個農村小鎮,守禮同床讓情侶能在天黑後繼續談話。
Some families saw bundling as a careful step before marriage.
有些家庭把守禮同床看成婚前謹慎的一步。
- bed-sharing
much broader and modern; it does not imply courtship or remaining dressed
- courtship custom
a descriptive phrase, but it lacks the specific same-bed meaning
文法句型
during bundling
the practice of bundling
用法筆記
Mainly found in historical writing about earlier rural or colonial courtship. It refers to a specific custom, not simply any unmarried couple sharing a bed.