direct selling

IPA/daɪɹˈɛkt sˈɛlɪŋ/
IPA/dᵻɹˈɛkt sˈɛlɪŋ/

direct selling — 名詞

1. a method of doing business in which a company offers its products straight to th

1.名詞B2
釋義

直銷

不經中間商的商品銷售方式

a method of doing business in which a company offers its products straight to the people who will use them, instead of through a shop, wholesaler, or other middle party

例句

Mira started a direct selling business from home, offering handmade soaps to friends and neighbors.

Mira 在家創立了直銷事業，向朋友和鄰居銷售手工香皂。

uncountable noun used without article

Many cosmetics companies use direct selling, with agents showing products at customers' homes.

許多化妝品公司採用直銷模式，由銷售人員到顧客家中展示產品。

同義詞
  • door-to-door selling

    a specific form of direct selling where the salesperson goes from house to house, while direct selling can also happen at home parties or online person-to-person

  • multilevel marketing

    a type of direct selling where salespeople also recruit new sellers; not all direct selling is multilevel

反義詞

用法筆記

Direct selling is different from 'direct marketing' (advertising by mail or email). Direct selling always involves a person-to-person interaction, usually in a home or workplace setting.

常見錯誤

❌I bought it through direct selling from Amazon.
✅I bought it directly from Amazon.
💡Online retail is not the same as direct selling; direct selling involves a human sales agent.