logotype
logotype — 名詞
1. a ready-made printing piece that carries a whole title or brand name on one bloc
整詞活字
把整個名稱做在一塊的印刷字模
a ready-made printing piece that carries a whole title or brand name on one block, so a printer does not need to line up the letters one by one.
Karim set one logotype with the newspaper's name into the printing frame.
Karim 把刻有報名的一塊整詞活字排進印刷框裡。
set + a logotype + into the printing frame
Instead of lining up letters, Felipe picked a logotype that already held the shop's name.
Felipe 沒有逐字排版，而是挑了一塊已經有店名的整詞活字。
collocation: pick a logotype instead of single letters
Jin inked the logotype and pressed it on paper to print the newspaper's title.
Jin 替整詞活字上墨，再壓在紙上印出報紙的標題。
The old printing shop kept a drawer full of logotypes for local trademarks.
那間老印刷廠有一整抽屜給當地商標用的整詞活字。
Apinya chose a logotype for the trademark because the full name fit on one piece.
Apinya 替商標挑了一塊整詞活字，因為完整的名稱剛好放得進一塊。
用法筆記
Distinguish from sense 2: this is a physical block used in printing, not the design a company shows to customers.
2. a symbol or special design that stands for a business and appears on its product
公司標誌
代表公司的圖案或特殊字體
a symbol or special design that stands for a business and appears on its products and papers.
The bakery's new logotype shows a small loaf inside a red circle.
這家麵包店的新公司標誌是紅色圓圈裡有一個小麵包。
collocation: a company's new logotype shows + design
Tamar designed a simple logotype for her uncle's furniture company.
Tamar 為叔叔的家具公司設計了一個簡單的公司標誌。
design a logotype for + company
Customers can spot the airline's logotype on every plane, ticket, and uniform.
顧客在每架飛機、每張機票和每套制服上都能看到這家航空公司的標誌。
Lakshmi printed the company logotype at the top of every letter.
Lakshmi 把公司標誌印在每封信的最上方。
Olivia asked the designer to make the logotype bigger on the shop sign.
Olivia 請設計師把店面招牌上的公司標誌放大一點。
- logo
the shorter form of the same word; same meaning in this sense
用法筆記
Distinguish from sense 1: this is the design that represents a business, not a block of type used by a printer.