personalisation

IPA/ˌpɜː.sən.əl.aɪˈzeɪ.ʃən/
IPA/ˌpɝː.sən.əl.əˈzeɪ.ʃən/

personalisation — 名詞

1. the practice of adding a name, initials, logo, or another detail to an item so t

1.名詞B2
釋義

客製化

在物品上加註個人標記

the practice of adding a name, initials, logo, or another detail to an item so that it clearly belongs to a particular owner

例句

Yumi ordered a school bag with her name on it through the store's personalisation service.

Yumi 透過商店的客製化服務，訂購了一個印有她名字的書包。

personalisation + 'with' + personal mark

Personalisation of phone cases with family photos has become very popular among teenagers.

在手機殼上印製全家福照片的客製化服務，在青少年之間非常受歡迎。

personalisation + of + noun phrase

同義詞
  • customisation

    broader term — can refer to any modification; personalisation specifically adds identifying marks

文法句型

personalisation + of + noun phrase (the item being marked)

用法筆記

This sense is most common in retail and e-commerce contexts, where stores offer to print or engrave a customer's name or initials on a product.

常見錯誤

❌I bought a personalisation for my bag.
✅I chose personalisation for my bag, so my initials were printed on it.
💡Personalisation describes the service or process, not a physical object you buy.

2. the process of designing or adapting a product, service, or experience to fit on

2.名詞B2
釋義

量身訂做

根據個人需求調整產品或服務

the process of designing or adapting a product, service, or experience to fit one specific person's particular needs and preferences

例句

The hotel's personalisation service remembered that Eve prefers a firm pillow and a quiet room.

這家飯店的量身訂做服務記得 Eve 喜歡硬一點的枕頭和安靜的房間。

personalisation service + that-clause describing remembered preferences

Ravindra appreciated the personalisation of his fitness app, which adjusted the exercises to his level.

Ravindra 很欣賞健身程式的個人化調整功能，會根據他的程度調整運動內容。

personalisation + of + noun phrase for digital product

同義詞
  • tailoring

    very close in meaning; often used interchangeably, though tailoring can sound more manual or artisanal

  • customisation

    broader term; personalisation emphasises meeting the individual's needs, while customisation can be any modification

反義詞
  • standardisation

    the practice of making everything the same for everyone, the opposite of adapting to each person

文法句型

personalisation + of + noun phrase (the product, service, or content being adapted)

用法筆記

Frequently used in marketing, education, healthcare, and software contexts. Unlike sense 1, this does not require adding visible marks — it is about adapting features or content to suit an individual.

常見錯誤

❌The personalisation of the hotel remembered my name.
✅The hotel's personalisation of services meant the staff remembered my name.
💡Personalisation describes the process; a person or organisation does the remembering.

3. the way websites, apps, and search engines use information about a person's past

3.名詞B2
釋義

個人化推薦

根據使用者活動調整網路內容

the way websites, apps, and search engines use information about a person's past activity to decide which content, advertisements, or suggestions to show them

例句

Search engines use personalisation to show results that match what a user has viewed before.

搜尋引擎利用個人化推薦功能，顯示與使用者過去搜尋內容相關的結果。

use + personalisation + to-infinitive of purpose

Yael turned off personalisation in her browser because she wanted to see different viewpoints.

Yael 關閉了瀏覽器的個人化推薦功能，因為她想看到更多元的觀點。

personalisation + 'in' + [software]

同義詞
  • customisation

    in tech contexts, used similarly but personalisation is typically automatic (algorithm-driven) while customisation is user-controlled

文法句型

personalisation + of + noun phrase (content type)

personalisation + on + [platform or medium]

用法筆記

Very common in discussions about internet privacy, algorithms, and user experience. Often paired with words like 'algorithmic', 'data-driven', or 'user'.

常見錯誤

❌I turned off personalisation in my account.
✅I turned off personalisation settings in my account.
💡The uncountable noun 'personalisation' alone can sound vague; adding 'settings' or 'features' clarifies what you changed.

4. a way of arguing where a person attacks an opponent's character or personal life

4.名詞C1
釋義

人身攻擊

針對個人特質而非事實的批評

a way of arguing where a person attacks an opponent's character or personal life rather than addressing the points they have made

例句

The discussion became unproductive when personalisation replaced honest debate about the issues.

當人身攻擊取代了就事論事的討論時，這場對話就失去了建設性。

personalisation replaces debate: noun as subject of change-of-state

Jude told his team to avoid personalisation and focus on the work, not the person.

Jude 告訴團隊要避免人身攻擊，批評的是工作內容而不是做這件事的人。

avoid + personalisation

同義詞
  • ad hominem

    more formal Latin term used in logic and rhetoric; personalisation is the everyday English noun for the same concept

反義詞

文法句型

personalisation + in + [setting]

accusations / claims of + personalisation

用法筆記

This sense is formal and appears mainly in written discourse about debate etiquette, business communication, or politics. It is similar in meaning to 'ad hominem attack' but less technical.